Executive/Senior Executive - Performance Marketing, Gurgaon

Job Description:

Job Title Executive/Senior Executive - Performance Marketing
Location (City/Region) Gurgaon
Department Ecommerce
Role reports to (Designation) DGM - Ecommerce
Travel Required % / Region As per requirement

Job Roles & Responsibilities:

• Build and develop our brand that connects with our target audience
• Develop and execute digital marketing campaigns that drive engagement and conversions
• Develop a comprehensive marketing strategy that aligns with company’s overall goals and objectives and communicates our brand values and message
• Create engaging and compelling content that resonates with our target audience
• Be quirky and sophisticated in your communication skills to engage the audience.
• Responsible for setting the performance marketing, including planning, budgeting, reporting and execution across multiple channels.
• Religiously track funnel conversion and identify key areas for improvement.
• Utilize data analytics and insights to identify trends, opportunities, and areas for optimization.
• Translate data into actionable strategies and recommendations to drive performance marketing effectiveness and ROI.

Essential & Desirable Education/Qualifications/ Work experience/technical skills i.e. what are the 'must haves' for this role

• Proven Execution skills in marketing campaigns
• Must have 3-5 years of experience with Quick Commerce advertisement
• Advertisement experience with other E- Commerce platform  will be in addition to the requirement
• Deep understanding of digital Marketing channels and platforms including search, display and Social media advertising
• Experience working with data analytic stools
• Bachelor’s degree in marketing or related field
• Help in driving marketing initiatives like creating post on social media, content marketing, SEO, Search marketing

What are the behavioral competencies, - Must have / nice to have, Culture fit.

Behavioral competencies/Key Skills:

• Good Communication Skills- Written and Verbal English
• Ability to work in fats -paced environment and deliver results under tight deadlines
• Good understanding and comfortable with Ecommerce Platforms, Online systems, Excel etc.
• Ready and willing to take up new challenges and help organize the unorganized, ownership and independent performer
• Consumer mindset to understand user experience, persona and personalized marketing

Offered Benefits / Facilities :