Senior Marketing Manager

Job Description:

Financial Perspective ● Authority to develop and implement marketing strategies and plans. ● Make decisions on marketing initiatives and campaigns to meet business objectives. ● Teach how to develop and manage marketing budgets, and how to calculate return on investment (ROI) for marketing initiatives ● Develop and manage the marketing budget, ensuring effective allocation of resources to achieve marketing objectives. ● Track and report on marketing expenditures. Customer ● Maintain marketing databases and customer relationship management (CRM) systems. ● Select and manage relationships with external agencies, vendors, and partners. ● Build and maintain relationships with key customers, health care providers, and stakeholders. ● Organize and participate in industry events, trade shows, and conferences to promote products and services. ● Collect and analyze customer feedback to improve marketing strategies and customer experience. ● Teach strategies for creating and distributing valuable, relevant content to attract and engage a target audience ● Understand the psychology and behavior of consumers to better tailor mark