Senior Social Media Manager

Job Description:

• The company is seeking a senior resource who would head the social media and Digital Marketing Division.
• The incumbent would be responsible for leading and guiding the team in making social media and digital media campaigns.
• The role would include Campaign strategizing, developing, implementing, monitoring and reporting
• Coordinating with clients for the campaigns, planning, creative approvals and feedback.

Candidate Profile:

• The agency has large clients where the interaction is with very senior professionals. It is essential that the candidate have a good personality, knowledge, and strong communication skills.
• Should have leadership skills, be proactive and take total ownership of work
• Experience, including but not limited to Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest, Flickr, and YouTube.
• Should have working knowledge of relevant AI tools/technologies and would be responsible for building up an AI ecosystem in the agency.
• Understanding of social media analytics tools and paid/promoted campaigns
• Should have handled influencer-led campaigns and UGC
• Know how to propagate content across relevant groups to reach bigger & relevant audience
• Ideally should have handled social media accounts with at least 100,000 followers and business of at least 50 lakhs

Required Criteria 

• PG/Graduation in Computer/IT/Marketing/Communication or an appropriate course is required—exceptions will be made for exceptional candidates

• Experience in an Advertising or a Social media agency at a senior role is essential