Brand strategist

Job Description:

Responsibilities:
Develop and implement effective social media strategies to increase brand awareness, engagement, and followers across platforms(LinkedIn, Instagram, Facebook, Twitter, etc.).
Create, curate, and manage all published content (images, video, written) for social media channels.
Monitor and respond to social media interactions, comments, and messages in a timely and professional manner.
Develop and refine brand positioning, messaging, and tone for clients across digital platforms.
Create comprehensive branding strategies that align with clients’ business goals and target audiences.
Ensure brand consistency across all marketing efforts and materials.
Conduct market research and competitor analysis to inform branding and marketing decisions.
Plan, execute, and optimize multi-channel digital marketing campaigns (social media, email marketing, content marketing, PPC, etc.).
Collaborate with cross-functional teams to create engaging content and digital assets that support marketing objectives.
Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc., and optimize for conversions and ROI.
Conduct A/B testing and analyze campaign performance to improve effectiveness and recommend future strategies.

Qualificarion:
Bachelor’s degree in Marketing,
Communications, Business, or a related field.
Proven experience in social media management, brand strategy, and digital marketing.
Strong knowledge of various social media platforms, their algorithms, and best practices.
Experience in managing paid digital campaigns (Google Ads, Facebook Ads, etc.).
Proficiency in digital marketing tools such as Google Analytics, SEO tools, social media schedulers, and email marketing platforms.
Strong content creation skills, including copywriting, graphic design basics, and video editing.
Excellent communication and interpersonal skills with the ability to work independently and as part of a team.
Strong project management skills and ability to handle multiple clients and campaigns simultaneously.

Preferred Qualifications:
Experience in working with B2B and B2C clients.
Familiarity with SEO/SEM strategies and tools.
Experience in influencer marketing or partnerships.
Knowledge of CRM systems and marketing automation platforms.

Requirements
Full time remote job
Location - Baghbazar, Kolkata
Monday - Saturday (10AM-7PM)
Portfolio of developed applications