Asst.Marketing Manager

Asst. Manager Marketing

1 Nos.
94489
Full Time
2.0 Year(s) To 5.0 Year(s)
Not Disclosed by Recruiter
Marketing / Advertising / MR / PR
Cement/Concrete/Readymix - Building Materials
MBA/MMS/MPM/PGDM - Marketing
Job Description:

Job Description:

 

Reports to: Marketing Head

 

Required Qualification: Minimum Graduate 

Experience: At least 2-5 years' experience in marketing Executive role in a reputed organization.

 

Job Title/Designation: Marketing Executive / Asst. Manager .

 

We are seeking a dynamic and results-oriented Executive / Assistant Manager of Marketing to spearhead marketing efforts for construction chemical business in Gujarat / MP Location. This role will be responsible for developing and executing regional marketing strategies, ensuring strong brand presence, and driving lead generation and conversions in the retail market. The role is based in Surat, Gujarat Location and involves traveling across Gujarat & MP to engage with stakeholders, retailers, dealers, and partners.

 

As a Marketing Executive/ Asst.Manager, the person will be the first point of contact for our customer. Duties include offering ATL & BTL Brand activation. The person will be managing Marketing Activity across Gujarat & MP Location.

 

Multitasking skill is essential for this position. This role requires working 6 days a week and from 9.30

a.m. to 6.30 p.m.,

 

Ultimately, Marketing Executive /Asst. Manager will be working to support sales teams and meet customer requirements.

 

Job Description:

 
Key Responsibilities:

 

Develop and implement localized marketing strategies for construction chemical sales in Gujarat & MP state, aligned with the overall brand vision and strategy.

 

Execute end-to-end marketing campaigns, including digital, on-ground, and traditional media, aimed at driving awareness and sales.

 

Lead and manage marketing activities such as van campaigns, meetings, presentations, expos, and trade shows to enhance brand visibility in rural and urban markets.

 

Build and maintain relationships with local dealers, retailers, and other stakeholders to drive regional growth and conversions.

 

Monitor the performance of marketing activities and optimize campaigns for better effectiveness and ROI.

Collaborate closely with the sales and product teams to develop customized marketing collaterals and tools.

 

Analyze market trends, consumer insights, and competitor activities to refine marketing strategies and identify growth opportunities.

 

Track and report on KPIs and marketing effectiveness to management.

 

 

 

Key Result areas

 

  • Planning and executing all BTL (Below the Line) activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service visual placement like shop boards.

 

  • Provide marketing assistance to sales team through on time execution.

 

  • Develop quality signage vendors across all areas and ensure adherence of standards across all units through constant vendor development and back- checks.

 

  • Market Mapping and Visibility audits.

 

  • Make a track on the spend v/s budgets by city.

 

  • Open to travel across city for ground reality.

 

 

Job Experience: 2- 4 years in branding with hard-core BTL activation.

 

 

 

 

Company Profile
Ascolite is marketed by Aswani Industries Pvt. Ltd. (formerly known as Aswani Construction Pvt. Ltd.) The introduction of Ascolite was a new direction by the Group to vertically grow into building materials from construction. The first step taken to promote Ascolite was by establishing the largest state-of-the-art Fly Ash Blocks (Aerated Autoclaved) manufacturing facility at Surat (Gujarat) & today we have a range of over 100 products in Walling, Tile-fixing, Waterproofing & Construction Chemicals.

Telephonic Interview Available

  • Telephonic interview are scheduled for this job opening.
  • Interested Candidates are requested to apply and get recruiter contact number for telephonic interview.
  • Candidates can call recruiter on given contact to start telephonic interview during working hours.

Similar Jobs

Asst.Marketing Manager
ATL,BTL,Branding,Online Branding
HR Executive- Talent Acquisition
Bulk Hiring,Recuriting,Talent Acquisition,Screening,shortlisting
Urgent Opening For Graphic Designer
Graphic Designer,Graphic Visualiser,International graphic project
Urgent opening for Business Development Executive at God Dhod Road location.
Communication skills,Business Development,Business Advisory
IDFC First Bank / AEM / Surat
Brand Marketing,atl,btl