Digital Marketing Specialist

Job Description:

One of our client company in FMCG sector in Coimbatore looking for Digital Marketing Specialists

Responsible for developing and executing marketing strategies to drive brand growth and consumer engagement.

You will work closely with the branding team to ensure all marketing activities are aligned with the company's branding vision.

You will also manage digital marketing efforts, create graphical content, and leverage advanced digital marketing tools to ensure the success of our marketing campaigns.

Key Responsibilities:

Brand Coordination: Work closely with the branding team to ensure all marketing activities are aligned with the company’s branding strategy. - Ensure consistency across all marketing channels in terms of messaging, design, and tone. -

Content Creation: Develop high-quality graphical content for marketing campaigns, social media, and other promotional materials. - Coordinate with external designers or handle in-house graphic design needs.

Digital Marketing: Lead and manage the company's digital marketing strategy, including SEO, SEM, social media marketing, email campaigns, and other online channels. - Stay up-to-date with the latest digital marketing technologies and trends to apply innovative solutions to campaigns. - Track and analyze the performance of digital marketing initiatives and provide actionable insights to improve results.

Campaign Management: Plan and execute marketing campaigns, both digital and offline, to promote company's products and services. - Manage budgets for marketing campaigns and ensure maximum return on investment (ROI)

Market Research: Conduct market research to identify opportunities for growth and to better understand customer preferences and trends. - Collaborate with the sales team to align marketing strategies with business objectives.

Team Leadership: Work with external agencies or manage an in-house team of marketing professionals to ensure the timely and effective execution of marketing plans.

Exp: 3 - 7 yrs

Salary: 3 LPA - 5 LPA

Interested candidates share your profile to careers@greenapplehrsolutions.com or contact 7845891127