GM Marketing

Job Description:

Position:         GM Marketing

Location:         Vadodara

Experience:     15 - 20 Years

Industries:      Packaging

Responsibilities:

• Strategic Marketing Leadership:

  Develop and execute a comprehensive marketing strategy for the packaging division, aligning with the company’s vision and business objectives.
• Lead the marketing team in brand positioning, market segmentation, and competitive analysis to drive growth.
• Work closely with senior leadership to establish marketing goals and objectives that support overall business strategies.
• Oversee the implementation of innovative digital marketing strategies, content marketing, and social media initiatives.

• Market Research & Analysis:

  Conduct market research to understand industry trends, customer needs, and competitor activities to identify opportunities.
• Analyze market data and develop insights to guide product development, customer engagement, and sales strategies.
• Track and report on the effectiveness of marketing campaigns and initiatives, making data-driven adjustments as needed.

• Brand Management & Positioning:

  Ensure consistency in branding across all channels and communications.
• Develop and maintain the packaging brand identity, ensuring it is aligned with market expectations and company values.
• Strengthen the company's position as a market leader through effective marketing messaging and campaigns.

• Product Marketing & Innovation:

  Collaborate with the product development team to drive new packaging solutions and innovations based on market demand.
• Create and implement go-to-market strategies for new packaging products, ensuring effective promotion and adoption in the marketplace.
• Provide input on product design and packaging aesthetics that meet customer needs and industry standards.

• Customer Relationship Management:

  Build and maintain strong relationships with key clients, stakeholders, and partners in the packaging industry.
• Develop strategies to increase customer loyalty and retention, focusing on customer satisfaction and service excellence.
• Collaborate with sales teams to understand client needs and deliver solutions tailored to those needs.

• Team Leadership & Development:

  Lead and manage the marketing team, ensuring clear communication, goal setting, and performance tracking.
• Mentor and develop the team, fostering a culture of innovation, collaboration, and continuous improvement.
• Encourage a results-driven environment, ensuring that marketing objectives are met within budget and timelines.

• Budget Management & ROI:

  Develop and manage the marketing budget, ensuring effective allocation of resources to achieve key marketing objectives.
• Monitor and optimize marketing spend to ensure maximum return on investment (ROI) for all marketing campaigns.
• Prepare periodic reports on marketing performance and progress, ensuring transparency and accountability.

• Collaboration with Sales & Operations:

  Work closely with the sales and operations teams to ensure marketing strategies align with business development and customer engagement goals.
• Provide sales teams with the necessary tools, materials, and support to enhance their ability to sell packaging solutions.
• Assist in the development of sales presentations, proposals, and other materials for client meetings.
• Required Skills
• Must be excellent in written and spoken English; net savvy and adept at computer skills.
• Logical thinking.
• Organizing.
• Good in communication.

Required Qualification: - Any Graduation

Salary :- Upto 12.00 LPA

If you are interested for this opening please send updated resume on cv@qualityhr.co.in or revert on same mail with following details.

Total No. of Years Experience :-

Current CTC :-

Expected CTC :-

Notice Period :-