Digital Marketing Executive

Job Description:

• Develop and implement effective SEO strategies to improve the company’s website visibility on search engines, enhance organic traffic, and drive online sales.
• Manage social media channels, create engaging content, drive social media traffic, and ensure active online presence on platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
• Plan, implement, and optimize paid Google AdWords campaigns, ensuring cost-effective and high-return results. Monitor and analyze campaign performance.
• Collaborate with the content team to create SEO-friendly blog posts, articles, videos, and infographics that engage target audiences.
• Create and manage email marketing campaigns to retain and engage existing customers, and convert new leads.
• Use tools like Google Analytics, SEMrush, Ahrefs, and others to track website performance, understand user behavior, and provide insights for campaign improvements.
• Drive online campaigns for lead generation, and optimize the funnel for converting leads into customers.
• Stay up to date with the latest trends in digital marketing, including new tools, techniques, and best practices.
• Regularly analyze campaign data and prepare reports for higher management to review performance and provide insights for improvement.
• Develop, implement, and manage marketing campaigns to increase brand awareness