Marketing Manager - Luxury Interior Design - Mumbai (Marine Drive / Kanjurmarg)

Job Description:

Key Responsibilities:

Planning campaigns/marketing activities:

• Concept formulation based on the brief and business objective
• Liaison with the Creative Agency for content, Creatives, Artworks and other assets for ongoing campaigns (both internal and external) 
• Keep abreast of new developments and incorporate them as per the brand fit.

Social Media Marketing:

• Responsible for driving the Social Calendar (Creatives, Post Copies)
• Design and drive Paid marketing campaigns to deliver Quality leads for the sales team.
• Plan and execute geographical boosting for Brand Awareness, engagement, and reach
• Implement 360 Degree Digital marketing plan, including all the suitable platforms, being Instagram, Facebook, YouTube, Twitter, Pinterest
• Tracking output performance metrics (Monthly enquiries, Gallery visitors, etc.)
• Manage reports and data analysis with all external stakeholders/agency

Website and SEO:

• Keyword planner and tracker—Incorporate the same in the Blog content
• GMB Progress Tracker: Aid the performance with reviews and GMB optimization
• Timely changes on the website: addition of new content, FAQs, media
• Plan and work on platforms aiding organic search—Wikipedia, Quora.

Collaterals:

• Ensure timely availability of the Promotional collateral—renders, Brochures, Folders, and other assets, as per need
• Approve/close commercials with various vendors to print the assets Media Houses:
• Coordinate with multiple media houses like Vogue, AD, Elle Décor, and HELLO! Regarding Brand and event collaborations,

Events:

Plan and collaborate with internal teams, vendors, and agencies for execution.

Hampers:

Conceptualize and collaborate with internal team/vendors/agencies for execution.

Inserts:

• Oversee the focused location-wise mapping
• Coordinate the planning and tracking of insert activity vs enquiries.

Performance tracking:

Analyze the spends vs results for all the marketing activities, maintain reports and share with the stakeholders.

Coordinating with Shoot and Edit team: 

• Shoots: Scout Vendors and attain a profitable win-win team 
• Responsible for product photoshoots and video assets (incorporating multiple rounds of edits, to arrive at desired outcome).

Skills needed:

• Master's degree in marketing, business administration, or similar.
• Extensive knowledge of marketing strategies, channels and branding
• Superb leadership, communication, and collaboration abilities
• Exceptional analytical and problem-solving skills
• Experience with a luxury brand
• Strong time management and organizational abilities