Senior Manager – Digital(Mobile)App Chennai
Job Description:
1. Mobile app development support and Integrations
2. App marketing & ASO implementation
3. App Growth and App Engagement Marketing
4. App campaigns for customer retention and rewards program
a) Mobile app development
- Work with the in-house development team for the app development. Liaise
between the vendors and the internal stakeholders for all the UX/UI and to build
new features in the app. Work on the other tool integrations (Net core ,
AppsFlyer etc. )
b) App Marketing
- Targeted download plan via multiple channels (Organic)
- Implementation of ASO
c) Build & Manage the referral programs from the app
d) Manage app campaign strategy across products to increase leads and
conversions
e) Work on a Strategy to increase App downloads , App engagement for existing
customers through structured campaign plan
f) Specialized skills in managing the mobile app with marketing & download
campaigns from open market.
h) Build and Manage loyalty programs for existing customers
Key Skills :
Company Profile
A Leading NBFC company, To be among the top 10 NBFCs in India by creating value for our customers, employees, and partners.
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