VP International Marketing

Job Description:

• Strategic Planning:

   

  • Identify and analyze potential international markets for food product expansion. 
     
  • Develop and implement comprehensive international marketing plans aligned with overall business objectives. 
     
  • Set market penetration goals and KPIs for each targeted region. 
     
  • Conduct market research to understand consumer preferences, competitor landscape, and regulatory environment in different markets. 
     
• Brand Management:

   

  • Adapt brand messaging and positioning to resonate with diverse international audiences while maintaining brand consistency. 
     
  • Oversee the development of localized marketing materials and campaigns for different regions. 
     
  • Manage brand reputation and ensure compliance with international branding guidelines. 
     
• Product Launch and Marketing Campaigns:

   

  • Lead the development and execution of product launch strategies for new food products in international markets. 
     
  • Design and implement targeted marketing campaigns across various channels including digital, social media, PR, and trade shows. 
     
  • Collaborate with sales teams to ensure effective market penetration and distribution strategies. 
     
• Market Analysis and Insights:

   

  • Monitor market trends, consumer behavior, and competitor activity in international markets. 
     
  • Analyze sales data and marketing performance metrics to identify areas for improvement. 
     
  • Provide insights and recommendations to senior management regarding international market opportunities. 
     
• Team Management:

   

  • Lead and mentor a team of international marketing professionals across different regions. 
     
  • Build and manage relationships with key partners such as distributors, retailers, and local marketing agencies. 
     
  • Foster a collaborative work environment focused on achieving international growth goals