B2B Marketing Manager for Hygiene Solutions (B2B Marketing), Mumbai

Designation: Marketing Manager
Gender: Male/ Female
Years of experience required: Minimum 8-10 years of work experience as an individual contributor in Marketing Communication

 

 Develop, execute and drive the marketing and communication strategies for the Company.
 Report the effectiveness of these strategies to the management.

 

o Formulate and implement marketing communication plans aligned with business objectives.
o Collaborate with cross-functional teams to ensure consistent messaging across all channels.

 Coordinating with External Agencies:

o Collaborate closely with external marketing and advertising agencies to execute campaigns effectively.
o Provide clear briefs and guidelines to agencies, ensuring deliverables meet brand standards.
o Monitor agency performance and provide feedback for continuous improvement.

o Ensure the successful execution of marketing strategies by coordinating with internal teams.
o Monitor and evaluate the effectiveness of campaigns, making adjustments as needed.

o Develop and implement database marketing strategies to effectively reach and engage target audiences.
o Utilize customer data to personalize communication and enhance marketing effectiveness.

o Lead digital marketing efforts, including social media campaigns, email marketing, and online content creation.
o Collaborate with digital agencies to optimize online presence and analyze performance metrics.
o Plan and execute offline marketing initiatives, including events and traditional advertising.

o Uphold and enhance the organization's brand identity.
o Ensure consistent brand messaging across all communication channels.
o Coordinate with creative agencies for brand development and adherence.

 Internal Communication:

o Develop and implement internal communication strategies to engage and inform employees.
o Collaborate with internal stakeholders to ensure a unified organizational message.

o Stay informed about industry trends, competitors, and market dynamics.
o Conduct market research to identify opportunities and challenges.

Qualification (Minimum): Bachelor’s degree in Marketing, Communications, Journalism or related field

 PGDM / MBA in Marketing ( A Grade Institutions )
 Excellent communications skills both written and verbal
 Experience with various advertising campaigns in B2B

Institutes Preferred (A Grade): IIM (Ahmedabad, Hyderabad, Bangalore, etc), SPJIMR, Symbiosis, NMIMS, Xaviers, JBIMS, etc.

 Expert in Microsoft Office (PowerPoint, Excel and Word)
 Proficiency in written/spoken English
 Creative thinker with a strategic mindset.Good content developer
 Experience with Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Canva
 Experience of creating Infographics, Image videos

 Strong written and verbal communication skills.
 Experience in coordinating activities with external agencies.
 Ability to manage multiple projects simultaneously and meet deadlines.

 We are a values-driven organization with a perfect work-life balance and one of the industry's lowest attrition.
 We work in a dynamic business organization where we adapt ourselves to the needs of the business.
 We promote and encourage accountability and entrepreneurial spirit.