Online Reputation Management Consultant

Job Description:

Job Summary:
We are seeking a dynamic Online Reputation Management Consultant to ensure a strong, positive online presence across key platforms including Quora, X (formerly Twitter), Facebook/Meta, LinkedIn, YouTube, GlassDoor, and Reddit. The ideal candidate will drive systematic improvements in our digital reputation, collaborate with an extensive internal team, and work with external experts to enhance our brand perception month over month.

Key Responsibilities:

• Online Reputation Enhancement:
  • Monitor and manage our online presence to ensure a consistently strong and positive reputation across all major social and review platforms.
• External Audit Coordination:
  • Identify and engage with an external reputation consultant to conduct comprehensive monthly online reputation audits.
  • Collaborate with the consultant to develop actionable strategies for systematic improvement, similar to practices used in managing Google reviews.
• Internal Collaboration & Engagement:
  • Work closely with 500+ team members and their networks to plan and execute contests, games, and other events that leverage their social influence and drive positive public sentiment.
  • Develop and implement initiatives that encourage employee advocacy and active participation in promoting our brand online.
• Strategic Reporting & Analysis:
  • Provide regular reports on reputation metrics and campaign performance, and adjust strategies as needed to ensure continuous improvement.
  • Proactively address any negative feedback or issues that may arise, developing crisis management plans as necessary.

Qualifications:

• Proven experience in online reputation management, digital marketing, or social media strategy.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with both internal teams and external consultants.
• A data-driven mindset with proficiency in reputation management tools and social media analytics.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Ability to creatively engage a large network of team members and mobilize them for brand advocacy.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Prior experience working in a corporate or agency setting focused on online reputation management.
• Familiarity with crisis management strategies and experience in executing large-scale employee engagement campaigns.