Content writer

Job Description:

Job description – Content Writer

Job Title: Content Writer – BFSI (4-5 Years Experience)

Experience: 4-5 Years

Industry: BFSI (Banking, Financial Services, and Insurance)

Job Overview:

We are looking for a skilled Content Writer with 4-5 years of experience in the BFSI domain to join our team. The ideal candidate should have a strong understanding of financial products, the ability to write compelling ad copy, and expertise in creating long-form content such as blogs and guides. You will collaborate with marketing, product, and design teams to create content that engages, informs, and drives business objectives.

Key Responsibilities:

• Content Creation: Develop high-quality, engaging, and accurate content across various formats, including ad copy, blogs, articles, website content, emailers, video scripts, and whitepapers.

• BFSI Expertise: Write clear and concise content on financial products such as savings accounts, credit cards, loans, investments, insurance, and fintech innovations.

• Ad Copywriting: Craft persuasive copy for digital ads, social media, and performance marketing campaigns that drive customer engagement and conversions.

• SEO & Digital Content: Optimize content for SEO, ensuring it ranks well on search engines and aligns with digital marketing goals.

• Brand Voice & Compliance: Maintain consistency in tone, style, and messaging while adhering to brand guidelines and BFSI regulatory requirements.

• Research & Trend Analysis: Stay updated with financial trends, competitor content strategies, and emerging topics to create relevant and timely content.

• Collaboration: Work closely with the marketing and product teams to align content with business objectives and campaign goals.

Requirements:

• 4-5 years of experience in content writing, specifically in the BFSI sector.

• Strong understanding of banking, investments, insurance, and fintech.

• Proven ability to write ad copy and long-form content (blogs, whitepapers, reports).

• Experience with SEO, content marketing, and digital platforms.

• Ability to simplify complex financial concepts for different audiences.

• Exceptional writing, editing, and proofreading skills with attention to detail.

• Knowledge of BFSI regulations and compliance-related content guidelines is a plus.

• Experience working with marketing teams and an understanding of performance-driven content strategies.

Preferred Qualifications:

• Bachelor’s degree in Journalism, Marketing, Finance, or a related field.

• Familiarity with content management systems (CMS) like WordPress.

• Experience with AI-driven content tools and analytics platforms.