Marketing Executive/ Coordinator

Job Description:

Position Overview:

The Marketing Executive will play a pivotal role in implementing, executing and

overseeing local and regional brand-building activities. Collaborating closely with

the sales team, the role involves analysing the impact of marketing strategies

and suggesting future promotional activities.

Key Responsibilities:

• Brand Promotion:

o Identify local and regional opportunities for promoting the brand

through BTL (Below-the-Line) activities and in-store branding

initiatives.

o Execute and oversee on-ground implementation of marketing

strategies for the brand.

• Vendor Coordination:

o Identify and negotiate with agencies and vendors for BTL marketing

activities to ensure cost-effective execution.

• Impact Analysis:

o Collaborate with the sales team to report the effectiveness of

promotional activities and propose recommendations for

improvement.

2

• Planning and Support:

o Assist the Marketing Manager/Consultants/Directors in preparing

quarterly promotional plans.

• Market Research:

o Conduct research to gather insights on customer behaviour,

competitor activities and market trends.

• Data Management:

o Collect and manage sales data from dealers for effective analysis

and planning.

Skills & Competencies:

• Strong coordination and follow-up abilities with agencies and vendors for

BTL and channel marketing.

• Ability to identify and evaluate promotional opportunities (both online and

offline).

• Team player with excellent communication and interpersonal skills.

• Analytical mindset to assess the impact of marketing initiatives.

Candidate Profile:

• Age: 23–40 years.

• Education: Graduate/MBA in Marketing, BBM, Diploma in Marketing or

Mass Communication.

• Experience: 2–5 years in BTL marketing execution, preferably in the

furnishings or related industry.

• Other Requirements:

o Willingness to travel to Tier 1 and Tier 2 towns and cities on short

notice.