BTL(Asst.Manager Marketing)-Bangalore

Job Description:

Key Responsibilities:

• Plan and execute BTL marketing campaigns in retail spaces, including mall activations, store branding, product demos, roadshows, and in-store promotions.

• Coordinate with vendors, agencies, and internal teams to ensure timely and effective execution of marketing activities.

• Monitor and evaluate the performance of each campaign, capturing key metrics (footfall, engagement, conversions) and sharing insights.

• Ensure brand guidelines are followed across all BTL collaterals and activations.

• Work closely with the sales and retail teams to understand local customer behavior and market trends.

• Develop and maintain relationships with retail partners and local vendors to facilitate seamless operations.

• Handle logistics, permits, and local approvals for on-ground activities when required.

• Support ATL (Above The Line) campaigns with regional execution where needed.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.

• 2-4 years of experience in BTL marketing, preferably in the retail or FMCG sector.

• Strong project management and organizational skills.

• Excellent communication and interpersonal abilities.

• Willingness to travel locally within Bangalore for on-ground activities.

• Proficiency in Microsoft Office (Excel, PowerPoint) and basic reporting tools.

Preferred Skills:

• Experience with agency coordination and event management.

• Fluency in Kannada and English (preferred).

• Creative thinking with attention to detail.

Reporting to DGM- Marketing (India -Head)