Sr. Product Manager – Oncology
1 Nos.
107430
Full Time
5.0 Year(s) To 7.0 Year(s)
25.00 LPA TO 27.00 LPA
Engg Design / R&D / Product Mgt
Pharma/Biotech/Clinical Research
Job Description:
Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division.
Achieve top-line, market share and bottom-line targets for the brands assigned.
Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns.
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
Analyze market conditions and forecast sales on a regular basis.
Monitor ROI on brand strategies.
Monitor competitor activities.
Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
Develop and implement Annual Operating Plan for brand portfolio.
Undertake fieldwork to capture insights
Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
Key Skills :
Company Profile
Client is a leading pharma company in developing innovative medicines and striving to have a remarkable impact on people’s lives across several key therapeutic areas
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