Marketing Executive

Job Description:

Job Description:  Creating a social media strategy, and a strong and relevant content calendar for the brand  Strategising, planning, executing (or even shooting) and coordinating with partners/internal teams on photo and video shoots (visual content creation on digital mediums)  Managing social media captions and content on digital channels, including Instagram, Facebook, Twitter, YouTube and other relevant platforms  Managing ORM across all digital channels  Managing the digital marketing agencies, and liaising with them to ensure the objectives, strategy and execution for social media/digital media/SEO/website campaigns is on track  Coordinating with the store and regional marketing teams to take care of their content requirements, and planning as well as executing their digital media campaigns  Working closely with the digital marketing lead to guide the brand’s growth omni-channel via digital mediums like social media, e-commerce, marketplaces, paid digital media, website, SEO, SEM, SMS, email,  Extracting data, compiling it and analyzing the campaign performance to make necessary improvements towards growing the brand on digital mediums  Staying up-to-date with current trends on social media and digital mediums, and make relevant tweaks in the content strategy across all digital platforms  Creating campaigns across digital mediums that promote audience interaction, increase audience presence, and encourage audience engagement  Creating a presence on new and emerging digital platforms  Content collaborations with celebrities, influencers, third party brand associations, etc. and coordinating with relevant teams on it