IDFC BANK/ Associate Manager - CASA - Mumbai/ Ahmedabad / Vadodara/ Surat

Job Description:

Job Title: Associate Manager – CASA (Current Account Savings Account)

Location: Mumbai, Maharashtra
Department: Retail Banking
Reports To: Branch Manager / Sales Manager

Job Purpose:

The Associate Manager – CASA is responsible for driving the acquisition of new customers for Current and Savings Accounts. The role focuses on building a strong CASA portfolio through effective field sales, cross-selling banking products, and ensuring high levels of customer service and retention.

Key Responsibilities:

• Customer Acquisition:

  • Source new customers for Savings and Current Accounts through field visits, referrals, cold calling, and lead conversions.

  • Execute promotional and sales activities in the catchment area to increase CASA penetration.

• Sales and Cross-Selling:

  • Achieve monthly CASA targets as defined by the bank.

  • Identify customer needs and offer suitable bank products including loans, insurance, debit/credit cards, and investment services.

  • Promote digital banking adoption among new and existing customers.

• Relationship Management:

  • Build and maintain long-term relationships with customers to improve customer retention.

  • Provide excellent customer service and resolve customer issues in a timely manner.

• Compliance and Documentation:

  • Ensure proper documentation of all account opening and KYC compliance.

  • Adhere to all bank policies, processes, and guidelines.

• Market Intelligence:

  • Stay informed on market trends, competitor activities, and customer preferences.

  • Provide feedback to leadership on market insights to improve offerings.

Key Skills Required:

• Strong communication and interpersonal skills

• Sales acumen and ability to work under pressure

• Good knowledge of banking products, especially CASA

• Ability to build relationships and handle objections

• Proficient in MS Office and digital banking platforms

Qualifications & Experience:

• Graduate/Postgraduate in any discipline (preferably commerce or business-related)

• 1–3 years of experience in banking sales or financial services, preferably in CASA acquisition

• Freshers with strong sales aptitude may also be considered