Manager / Assistant Manager – Marketing and Communication

Job Description:

Position:  Manager / Assistant Manager – Marketing and Communication 

Job description

• Marcom

• Developing an effective marketing communication strategy for each Event in consultation with the Project Manager; including developing an ideal budget for the strategy in proportion to the Project Budget.
• Ideate, create, curate, and formulate strategies for marketing across all mediums, including digital (Web, social media, online advertising, SEO, SEM, blogs, etc.).
• Facilitating all marketing communication activity required for Visitor/Exhibitor Promotion.
• Track and measure marketing communication campaigns.
• Providing Ideal Media Mix inputs for Visitor Promotion.
• Gathering and collating market information and disseminating it to respective projects relevant to the sectors being targeted (through print media, industry media, etc.).

Conference Management

• Conference Agenda Management
• Speaker Follow ups and Protocol Arrangements
• Onsite Conference Management

Responsibilities

• Branding

• Website Management

• Content Management

• Digital Marketing for the Tradefairs assigned

• Campaign Management for the Tradefairs

• Advertisements for the Tradefairs

• Work with media partners to deliver added value & better results for getting right kind of visitors

• Design and maintenance of all Promotional Collaterals

• Track marketing spending to ensure budget compliance

• Coordination with internal resources such as Data, Design, Website and Social Media team

• Market and competitive analysis

• Identification and management of vendors relevant to key result areas which would mean PR Agencies, Publishers of various magazines and Visitor Promotion service providers.

• Will develop a comprehensive Visitor Promotion Plan in line with the identified visitor profile and identified markets in coordination with the Project Manager.

• Conference Management

• Perform additional duties as assigned

Job Type: Full-time

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Yearly bonus