We Are Hiring BM In Mumbai

Job Description:

We Are Hiring BM In Mumba

Brand Manager (BM) Job Description

Job Title: Brand Manager

Department: Marketing

Reports To: Marketing Director/Head of Marketing

Location: [Mumbai]

Job Summary: The Brand Manager will be responsible for developing, implementing, and executing comprehensive marketing strategies for [Company/Product Name]'s brand(s). This role involves a deep understanding of consumer insights, market trends, and competitive landscapes to drive brand growth, awareness, and market share. The Brand Manager will work cross-functionally with various teams, including sales, product development, and creative, to ensure brand consistency and achieve business objectives.

Key Responsibilities:

• Brand Strategy Development & Implementation:
  • Develop and execute integrated brand strategies, including brand positioning, messaging, and target audience definition.
  • Translate brand vision and mission into actionable marketing plans and go-to-market strategies.
  • Ensure brand consistency across all touchpoints, channels, and communications.
• Market Research & Analysis:
  • Conduct in-depth market research to identify consumer needs, market trends, and competitive activities.
  • Analyze market data, consumer insights, and brand performance metrics to identify opportunities and challenges.
  • Monitor brand health, market share, and key performance indicators (KPIs).
• Marketing Campaign Management:
  • Plan, develop, and execute multi-channel marketing campaigns (digital, traditional, experiential) that align with brand strategy.
  • Oversee content creation, creative asset development, and media planning.
  • Manage agency relationships and external partners to deliver high-impact campaigns.
• Product & Portfolio Management:
  • Collaborate with product development teams on new product launches, ensuring alignment with brand identity and market needs.
  • Manage the product lifecycle, from concept to launch and post-launch evaluation.
  • Identify opportunities for brand extensions and product innovation.
• Budget Management:
  • Manage and track the brand's marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Forecast and report on marketing spend.
• Cross-functional Collaboration & Leadership:
  • Serve as the brand expert, providing guidance and insights to sales, R&D, and other internal teams.
  • Lead and motivate cross-functional project teams to ensure successful execution of brand initiatives.
  • Present brand strategies and performance updates to senior leadership and stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• [X] years of progressive experience in brand management, product marketing, or a similar role.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to interpret market data, consumer insights, and campaign performance.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficiency in marketing analytics tools, CRM software, and project management tools.