Performance Marketing Manager Grant Road Location

Job Description:

1. Paid Advertising & Performance Campaigns

• Execute high-converting ad campaigns across Google (Search, Display, Shopping), Meta

(Facebook/Instagram), YouTube, Amazon Advertising, and Flipkart Ads.

• Manage end-to-end campaign lifecycle — planning, targeting, creative briefing, budget

allocation, bid strategies, execution, and real-time optimization.

• Drive performance goals like ROAS, conversions, CAC, CTR, and retention.

• Closely monitor ad spend vs. sales and manage campaign performance down to SKU

level.

2. D2C Growth (Website)

• Own performance strategy including traffic acquisition, funnel

optimization, retargeting, and first-party data usage.

3. Analytics, Reporting & Budgeting

• Build comprehensive dashboards using GA4, Shopify Analytics, Meta Insights, and other

tools to track and report campaign performance daily, weekly, and monthly.

• Forecast spends, estimate returns, and adjust strategies based on seasonality, product

focus, and inventory.

• Perform cohort analysis, user journey audits, and channel attribution studies.

4. Creative & Communication Inputs

• Develop campaign briefs for designers and video teams based on ad performance and

product USPs.

• Identify top-performing hooks, formats (carousel vs. reel vs. banner), and optimize based

on engagement metrics.

5. Growth Experiments & Innovation

• Run A/B tests for copy, creatives, audience segments, geographies, and platforms.

• Explore new platforms like Quora, LinkedIn Ads, influencer boost campaigns, and

performance-based affiliate networks.

Qualifications & Skills

Must-Have:

• Bachelor's/Master’s degree in Marketing, Communications, or a related field.

• 3–6 years of performance marketing experience in D2C, e-commerce, or a fast-paced

consumer brand.

• Strong hands-on experience in Meta Ads, Google Ads, Amazon Ads, Flipkart PLA, and

retargeting platforms (Criteo, Taboola, etc.).

• Familiarity with Shopify, GA4, GTM, Facebook Pixel, and remarketing workflows.

• Understanding of CAC, LTV, ROAS, retention, customer funnel, and attribution models.

Good-to-Have:

• Experience scaling a Shopify store or managing festive / BBD sale campaigns.

• Worked in a mobile accessories, electronics, or consumer tech brand.

• Exposure to email marketing tools like Klaviyo, Mailchimp, or MoEngage.

• Familiarity with affiliate/influencer performance networks.

Additional Details :

1. Working Days : 6 Days (Mon to Sat)

2. Working time : 10:00 AM to 7:00 PM

3. Gender – Male / Female

4. Interview rounds : 2

5. Interview Mode : 1st round (Virtual) 2nd round (F2F)

6. Qualification : Graduate

7. Communication Skills : Average

8. Age : Upto 38 Years

9. Location : Grant Road

10. Benefits : PF & Gratuity

Interested can share updated cv on search@talismanstaffing.com or What's app : 9136435341