Digital Marketing Specialist

Job Description:

Job Description

Digital Marketing Specialist, Demand Generation

Location: Pune, India (Hybrid)
Employment Type: Full-Time

About the Role

We’re seeking a dynamic and versatile Digital Marketing Specialist, Demand Generation to lead high-impact email and SMS campaigns that drive candidate engagement, grow our pipeline, and support business-critical outreach. This is a high-visibility role that blends strategic thinking with tactical execution across both B2C and B2B recruitment marketing initiatives.

If you’re a HubSpot expert, skilled at segmentation and automation, and thrive in a fast-paced environment where creativity, precision, and communication matter—this role is for you.

Key Responsibilities

• Ideate, build, and optimize datamining email and SMS workflows to support recruitment efforts and outreach
• Primary point-of-contact/subject matter expert on marketing automation tools, specifically, Hubspot and TextUs
• Act as the primary marketing point of contact during labor disruptions and strikes, executing rapid-response campaigns with accuracy and urgency
• Collaborate cross-functionally with Marketing, IT, Product, Recruiting, Client Delivery, and Business Development teams to align messaging and drive results
• Partner with IT to implement and test API calls, marketing automations, and data-driven workflows
• Design and launch landing pages, forms, and gated content to improve conversion and lead generation
• Manage external tools and vendors including HubSpot and TextUs
• Write effective copy, create visuals in Canva, and report on performance metrics including open rates, CTR, delivery rates, and conversions
• Conduct A/B testing and list segmentation to improve targeting, personalization, and performance

What You Bring

• 5–8 years of experience in digital marketing, demand generation, or lifecycle marketing
• Advanced HubSpot and email management/execution expertise is required, including workflows, segmentation, and reporting
• Proficient in Microsoft Excel, Teams, Word, and PowerPoint
• Working knowledge of Canva for quick-turn content or email visuals
• Solid understanding of CAN-SPAM, GDPR, and 10DLC compliance
• Experience with both email and SMS marketing channels, including strategy, copy, and reporting
• Excellent communication skills, with the ability to present ideas clearly and collaborate cross-functionally
• Ability to operate independently, think critically, and adapt quickly in a high-growth environment

Nice-to-Haves

• Experience with TextUs or similar SMS tools
• Healthcare staffing or workforce solutions industry experience
• Prior involvement in rapid-response or high-stakes campaign environments
• A passion for testing, learning, and continuous improvement 

Requirements

• 5–8 years of experience in digital marketing, demand generation, or lifecycle marketing
• Advanced HubSpot and email management/execution expertise is required, including workflows, segmentation, and reporting
• Proficient in Microsoft Excel, Teams, Word, and PowerPoint
• Working knowledge of Canva for quick-turn content or email visuals
• Solid understanding of CAN-SPAM, GDPR, and 10DLC compliance
• Experience with both email and SMS marketing channels, including strategy, copy, and reporting
• Excellent communication skills, with the ability to present ideas clearly and collaborate cross-functionally
• Ability to operate independently, think critically, and adapt quickly in a high-growth environment