Brand Manager - Real Estate Industry (Developer) - Mumbai (Borivali)

Job Description:

We are seeking an experienced Brand Manager to lead brand-building initiatives, oversee marketing campaigns, and ensure consistency across all communication channels. The role involves guiding the in-house team, providing strategic direction, and strengthening the brand presence across real estate, hospitality, and upcoming ventures.

Reporting to: Marketing Head

Key Responsibilities:

• Develop and execute brand and marketing strategies across digital and offline channels.
• Ensure consistency in brand tone, voice, and visual identity across all platforms.
• Oversee end-to-end execution of marketing campaigns by the in-house team.
• Review and approve marketing content, creative, and collateral.
• Track key marketing metrics (engagement, reach, impressions, and conversions) and recommend improvements.
• Conduct competitor analysis and provide strategic insights to management.
• Map customer journeys and enhance engagement touchpoints.
• Collaborate with cross-functional teams to align brand objectives with business goals.
• Provide creative direction and ensure brand-compliant designs for real estate, hospitality, and new ventures.
• Brainstorm social media strategy through competitive research, platform determination, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Optimize content on all company pages within each platform to increase the visibility of company’s social content & set a uniform language across all channels
• Create compelling content for all marketing collateral spread across ATL/BTL
• Ensure all-around consistency (style, fonts, images and tone)
• Plan, Proofread and execute all marketing strategies in a given budget, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and vendors, and coordinate actions
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Candidate Profile:

• 5–8 years of experience in Brand management/marketing.
• Strong understanding of digital marketing, campaign planning, and customer engagement.
• Ability to manage and mentor in-house marketing/design teams.
• Excellent communication and presentation skills.
• Experience in Real estate/hospitality sectors preferred.
• Highly creative with strong analytical and problem-solving skills.