Assistant Manager- Loyalty & Rewards - Hospitality Industry

Designation: Assistant Manager- Loyalty & Rewards
Shift Timings: 9 hrs working rotational shift including night
Working Days: 6 days a week with rotational off
Locations: Goa
Experience: Minimum 2 years
Salary: Best in the market
Qualification: Any graduate
Age Limit: 45 – 50 years

 Job Description:

Key Responsibilities:

1. Loyalty Program Development/Management:
• Collaborate with cross-functional teams to design, develop and launch effective loyalty programs.
• Analyse market trends, customer behaviour and competitive offerings to enhance existing programs.
• Develop innovative loyalty initiatives to attract and retain customers.
2. Mobile App Management/ Engagement
• Manage and maintain iOS and Android apps, ensuring timely updates and bug fixes.
• Collaborate with cross-functional teams (design, development, QA) to implement new features and enhancements.
• Analyse app performance, user feedback, and market trends to inform product decisions.
• Develop and implement app marketing strategies to drive user engagement and downloads.
• Ensure app compliance with platform guidelines (Apple App Store, Google Play Store) and company policies.
•  
3. Customer Engagement:
• Create and execute customer engagement strategies to foster long-term relationships.
• Develop personalized communication and marketing campaigns to target specific customer segments.
• Monitor and analyse customer feedback and metrics to optimize engagement efforts.
4. Data Analysis and Reporting:
• Utilize data analytics tools to track and analyse loyalty program performance.
• Generate regular reports on key performance indicators (KPIs) and present findings to stakeholders.
• Identify areas for improvement and make data-driven recommendations.
5. Promotion and Campaign Management:
• Plan and execute promotional campaigns to incentivize loyalty program participation.
• Collaborate with Agencies and creative teams to create compelling promotional materials.
• Monitor campaign results and adjust strategies as needed.
6. Customer Insights:
• Conduct market research and customer surveys to gain insights into customer preferences.
• Use customer data and feedback to refine loyalty program offerings.
• Stay updated on industry trends and best practices in loyalty marketing.
7. Cross-Functional Collaboration:
• Work closely with the sales, product development, and customer service teams to align loyalty initiatives with overall business goals.
• Collaborate with IT and data teams to ensure seamless integration of loyalty program technologies.
• Manage the developments on the DeltinOne app and ensure constant engagements

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
• Proven experience (4+ years) in loyalty marketing, customer retention, or a related role.
• Strong analytical skills with proficiency in data analysis tools and reporting.
• Excellent communication skills, both written and verbal.
• Creative thinker with the ability to develop innovative loyalty strategies.
• Proficiency in using customer relationship management software SMS portals and loyalty program platforms.
• Strong project management and organizational skills.
• Ability to work effectively in a collaborative, cross-functional team environment.
• Knowledge of the latest trends and best practices in loyalty marketing.