Assistant Marketing Manager- QSR for Mumbai

Job Description:

We are looking for a dynamic and detail-oriented Assistant Marketing Manager to join our fast-
paced Quick Service Restaurant (QSR) marketing team. This role demands a strong grasp of
brand marketing, product innovation, digital engagement, and on-ground activation. The ideal
candidate will support end-of-the-end marketing initiatives, from ideating new products to
executing influence campaigns and coordinating exciting in-store and city-level events.

Key Responsibilities:

1. Brand & Campaign Management
 Assist in planning and executing integrated marketing campaigns to drive brand awareness,
customer engagement, and sales.
 Ensure brand consistency across all channels and marketing materials.
 Coordinate with creative and media agencies for timely campaign execution.
2. New Product Development (NPD)
 Collaborate with cross-functional teams (R&D, operations, supply chain) to support the ideation,
positioning, and launch of new menu items.
 Conduct competitor benchmarking and consumer trend analysis to inform product innovation.
 Assist in packaging, naming, pricing strategy, and go-to-market planning for new products.
3. Influencer & Partnership Marketing
 Identify and collaborate with relevant influencers, food bloggers, and content creators to
promote the brand and campaigns.
 Manage influencer briefs, contracts, timelines, and content approvals.
 Track and evaluate influencer campaign performance and ROI.
4. Event & Activation Management
 Plan and execute in-store marketing activities, store opening promotions, and themed
activations.
 Organize city-wide events, food festivals, sampling drives, or collaborations to boost local
visibility.
 Coordinate with vendors, event agencies, and operations teams for flawless execution.
5. POS & In-store Promotions
 Design and implement promotional strategies and merchandising at the outlet level.
 Ensure accurate and timely rollout of marketing materials such as menu boards, tent cards,
signage, and window displays.
6. Market Research & Consumer Insights
 Conduct market research, focus groups, and customer surveys to gather feedback on
campaigns and products.
 Analyse sales and behavioural data to inform future marketing strategy.
7. Budget & Reporting
 Assist in tracking marketing budgets, PO processing, and vendor payments.
 Compile campaign reports, track KPIs, and prepare post-activity analyses.

Desired Profile / Criteria / Skills :

Desired Skills & Qualities:
 Creative Thinker: Brings fresh ideas for campaigns, content, and product innovation.
 Detail-Oriented: Can manage multiple projects with precision and accuracy.
 Customer-Centric Mindset: Understands what drives QSR customer behaviour and tailors’
campaigns accordingly.
 Data-Driven: Comfortable analysing marketing metrics, consumer data, and campaign
performance.
 Strong Communication Skills: Able to articulate ideas clearly across teams, vendors, and
partners.
 Team Player: Collaborates effectively across cross-functional teams in a fast-paced
environment.
 Digital Savvy: Knows how to navigate social media, digital ads, and influencer marketing tools.
 Organized & Deadline-Driven: Can manage timelines and handle pressure without
compromising quality.
 Hands-On & Proactive: Willing to roll up sleeves and get involved in execution—from store
visits to campaign tracking.
 Passion for Food & Trends: Genuinely interested in the food industry and QSR consumer
culture.
Experience & Background:
 Bachelor’s degree in marketing, Business, Communications, or related field (MBA preferred).
 2–4 years of marketing experience, ideally in QSR, FMCG, retail, or hospitality.
 Proven experience in product launches, influencer marketing, and on-ground activations.
 Strong knowledge of digital and social media platforms.
 Excellent project management and communication skills.
 Ability to thrive in a fast-paced, customer-centric environment.