Social Media Executive

Job Description:

We are looking for a highly creative and strategic Social Media Executive to lead the
digital voice of Little Italy and ACASA. This role goes beyond posting — it requires content
innovation, trend spotting, influencer collaborations, and campaign execution that drive
brand visibility, engagement, and conversions. The ideal candidate should have hands-on
experience in creating content strategies, managing multiple platforms, and delivering
measurable results.

Key Responsibilities
 Social Media Strategy & Content
o Build and manage monthly content calendars for both brands.
o Develop engaging and trend-driven content (posts, reels, stories, videos,
carousels).
o Ensure brand tone and aesthetics remain consistent across platforms.
 Community Management
o Monitor and manage DMs, comments, and customer interactions in line with
brand guidelines.
o Grow and engage online communities meaningfully.
 Campaigns, Influencers & Collaborations
o Plan and execute influencer tie-ups, collabs, contests, and giveaways.
o Drive engagement campaigns aligned with brand marketing initiatives.
o Coordinate with external agencies, creators, and photographers.
 Activations & Events (Digital Integration)
o Amplify on-ground activations, pop-ups, and events digitally.
o Create real-time, interactive content around brand experiences.

 Analytics & Reporting
o Track KPIs (reach, engagement, growth, conversions).

o Maintain MIS and share regular reports with insights and recommendations.
 Budget & Vendor Management
o Manage spends for influencer campaigns, paid promotions, and content
production.
o Identify and coordinate with vendors/inhouse team for shoots, editing, and
production.
 Collaboration
o Work closely with the Head of Marketing and Brand Marketing Executive
to align social content with overall brand strategy.

Requirements
 4–6 years of proven experience handling social media for F&B, lifestyle, or
consumer brands.
 Expertise in Instagram, Facebook, LinkedIn (knowledge of emerging platforms a
plus).
 Strong understanding of trends, analytics, and influencer ecosystems.
 Proficiency in Canva/Photoshop/Reels editing tools.
 Creative thinker with excellent writing, visual, and storytelling skills.
 Ability to manage two brands simultaneously with consistency.