Content Writer

Job Description:

We are looking for a creative and versatile Content Writer to craft compelling brand
stories for Little Italy and AACASA. The role will involve developing content across digital
platforms, websites, social media, marketing collaterals, campaigns, and PR. The ideal
candidate will have a flair for storytelling, a strong grasp of brand tone, and the ability to
adapt writing style to different platforms and audiences.

Key Responsibilities
 Content Development
o Write engaging copy for social media posts, ads, website, blogs, emailers,
menus, and marketing collaterals.
o Create compelling storytelling for brand campaigns, activations, events,
and collaborations.
o Ensure all content reflects brand voice, positioning, and identity.
 Campaign Support
o Collaborate with the Brand Marketing and Social Media teams to
conceptualize and script campaign content.
o Develop content for influencer tie-ups, pop-ups, and on-ground activations.
 SEO & Digital
o Write SEO-friendly website/blog content to support digital visibility.
o Support performance marketing team with ad copies for Google, Meta, and
marketplace platforms.
 Editing & Proofreading
o Review and edit content to maintain accuracy, clarity, and consistency.
o Ensure grammar, punctuation, and brand guidelines are followed.

 Collaboration
o Work closely with the Head of Marketing, Brand Marketing Executive,
and Social Media Executive.
o Coordinate with design and video teams to bring content to life.

Requirements
 3–5 years of proven experience in content writing, copywriting, or brand
communications.
 Strong portfolio of written work across digital, social, and brand campaigns.
 Ability to switch tones between formal, conversational, and promotional writing.
 Understanding of SEO writing and digital marketing basics.
 Excellent grammar, editing, and storytelling skills.
 Passion for food, lifestyle, and F&B brands is a plus.