Sales & Marketing Executive

Job Description:

ROLE SUMMARY

The Sales and Marketing Specialist will play a key role in driving business growth and revenue for our online tutoring platform. The successful candidate will be responsible for developing and executing sales and marketing strategies to attract new customers, retain existing ones, and promote our brand.

KRA: TASK / ACTIVITIES

•  Develop and execute sales and marketing strategies to achieve business objectives
•  Identify and pursue new business opportunities through lead generation, prospecting, and relationship-building
•  Build and maintain relationships with existing customers to drive retention and upselling
•  Collaborate with the content team to develop marketing materials, such as posters,blog posts, social media content, and email campaigns
•  Manage and optimize our online presence, including our website, social media, and online advertising
•  Analyze market trends, competitor activity, and customer feedback to inform sales and marketing
•  strategies Develop and manage sales and marketing budgets, tracking ROI and making data-driven decisions
•  Collaborate with cross-functional teams, including product development and customer support, to ensure alignment and effective communication

KPI: PERFORMANCE METRICS

•  Develop and execute sales and marketing strategies to achieve business objectives
•  Identify and pursue new business opportunities through lead generation, prospecting, and relationship-
• building
• Build and maintain relationships with existing customers to drive retention and upselling
• Collaborate with the content team to develop marketing materials, such as blog posts, social media
• content, and email campaigns
•  Manage and optimize our online presence, including our website, social media, and online advertising
•  Analyze market trends, competitor activity, and customer feedback to inform sales and marketing
• strategies
•  Develop and manage sales and marketing budgets, tracking ROI and making data-driven decisions
•  Collaborate with cross-functional teams, including product development and customer support, to ensure
• alignment and effective communication
• SKILLS & ATTITUDE (A IN BARE FIT)

REQUIRED SKILLS 

•  Bachelor's degree or master's degree in Marketing, Business, or a related field
•  Proven experience in sales and marketing,
•  preferably in the education or technology sectors
•  Strong understanding of sales and marketing principles, including lead generation,conversion, and retention
•  Excellent communication, interpersonal, and presentation skills
•  Ability to work in a fast-paced environment and prioritize multiple tasks and projects
•  Proficiency in Microsoft Office, Google Suite,and marketing automation tools

PREFERRED SKILLS

• Experience with CRM software, such as Salesforce,Odoo or HubSpot
• Knowledge of digital marketing tools, such as
• Google Analytics, AdWords, or Facebook Ads Familiarity with content management systems, such as WordPress or DrupalCertification in sales or marketing, such as
• HubSpot Inbound Sales or Google Analytics Certification
• Experience with data analysis and reporting tools.

ATTITUDE REQUIRED FOR THIS POSITION

• Results-driven and sales-oriented, with a strong desire to meet and exceed sales targets
• Creative and innovative, with a willingness to try new approaches and take calculated risks
• Collaborative and team-oriented, with excellent interpersonal and communication skills
• Adaptable and flexible, with the ability to pivot quickly in response to changing circumstances
• Passionate about education and technology, with a commitment to delivering high-quality solutions that meet the needs of our customers.