Trade Marketing
Job Description:
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Develop and execute trade marketing strategies to enhance brand visibility and sales across retail and distribution channels.
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Plan and implement trade schemes, promotional campaigns, and merchandising activities to support sales objectives.
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Ensure effective deployment of POSM and brand assets at outlets for maximum visibility.
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Coordinate with distributors, retailers, and the sales team to drive trade promotions and activations.
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Monitor competitor activities, market trends, and scheme effectiveness to provide actionable insights.
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Manage inventory and utilization of promotional materials within allocated budgets.
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Prepare MIS and performance reports to evaluate ROI of trade marketing initiatives.
Key Skills :
Company Profile
Our client is India---rsquo;s first company to own a portfolio of spirits, beers, ready to drink along with Rectified Spirits (RS), and Ethyl Neutral Alcohol (ENA). It made its mark across the country and world by catering to the taste of the customers of the particular region. While ---e regions have tasted strong beer from them, other regions know them for its light beer, while others may know the company for its whisky, Vodka, Brandy, and Rum brands.
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- Interested candidates are requested to apply for this job.
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