Digital Marketing Executive-Mumbai-Santacruz(West)
Job Description:
We have an opening for the post of Digital Marketing Executive for a reputed Company in Education/E-Learning Industry for their Mumbai(Santacruz West) Location.
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube).
- Manage a monthly budget of ₹30 Lakhs+ with accountability for ROI and CPL targets.
- Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Business Manager, and other tracking platforms.
- Conduct A/B testing of ad creatives, landing pages, and audience segments to maximize efficiency.
- Collaborate with creative & content teams, while also using AI tools for content generation and design, to finalize ad creatives and campaign material.
- Stay updated with industry trends, algorithm changes, and new platform features to ensure campaigns remain competitive.
- Provide weekly and monthly performance reports with actionable insights.
- 3–4 years of proven experience in performance marketing/digital marketing.
- Hands-on experience managing large budgets (₹20–30 Lakhs+ per month).
- Strong knowledge of Meta Ads Manager & Google Ads platforms.
- Proficiency in Google Analytics, Tag Manager, and performance tracking tools.
- Experience with AI-based content generation (text, creatives, video) and design tools (e.g., Canva, Figma, Adobe Suite, etc.).
- Ability to independently finalize campaign content with a creative eye.
- Analytical mindset with the ability to interpret data and generate insights.
- Excellent communication and teamwork skills.
- Experience in the D2C or Edtech space is a plus (not mandatory).
Working Days & Hours: Monday to Friday, 10:00 AM – 7:00 PM
Key Skills :
Company Profile
Founded in 2020, organization is a fast-growing edtech startup dedicated to transforming early childhood education. Their mission is to empower parents with innovative tools and programs that help unlock their child’s potential and lay the foundation for lifelong happiness and success.
In just four years, they have impacted over 500,000 families across 150+ countries, earning global recognition for our unique approach to learning. The programs have been featured on international platforms, recognized by leading media outlets, and ranked among the top rising education companies worldwide.
With a vision to make quality early learning accessible to every family, they continue to innovate and expand, helping parents nurture confident, curious, and capable children.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.