Content Strategist – Instagram & Beauty Industry- Mumbai(Khar West)
Job Description:
Role Overview
This isn’t about just “making content.” It’s about strategy, storytelling, and scale.
We want strategists who know how to turn ideas into content that educates, inspires, and grows communities.
Key Responsibilities
-
Develop and execute content strategies for YouTube, Instagram, and other social platforms.
- Scale channels organically—from scratch to 50k/100k+ followers/subscribers.
- Understand and leverage both short-form (Reels/Shorts) and long-form (YouTube, podcasts).
- Work closely with internal teams (writers, editors, designers, stylists, educators) to get execution done.
- Build narratives that address customer fears, objections, and aspirations in the beauty/hair industry.
- Analyze performance data and refine strategies for maximum reach and engagement.
- Bring fresh, creative ideas to highlight our USP, educational content, and celebrity credibility.
Who We’re Looking For
- Someone who has scaled a YouTube or Instagram page organically (50k+).
- Strong understanding of beauty/fashion/lifestyle content (bonus if you’ve worked in salons, hair, or beauty industry).
- Experience working with creative teams—knows how to get execution done.
- Comfortable taking ownership and being client/audience-facing.
- Agency background or experience scaling D2C brands is a big plus.
Preferred (Bonus Points):
- Comfortable speaking on camera for Stories, Reels, or live videos.
- Experience managing influencer collaborations or brand partnerships.
- Experience with Canva, Notion, Trello, Google Docs/Sheets.
- Friendly, energetic personality—team player and audience favorite.
- Some knowledge of SEO for blogs and website content structuring.
Growth Path
Content Strategist → Senior Content Lead → Head of Content
Why This Role Matters
- You’ll be the voice behind two of India’s fastest-growing premium hair brands.
- Your work will directly shape how men and women in India see hair systems, extensions, and transformations.
- You’ll help us break taboos, educate audiences, and scale content that impacts real lives.
What You’ll Get with Us
- Limitless growth if you’re the right fit.
- Creative freedom and high trust.
- A chance to work with Bollywood stylists, influencers, and international clients.
- Colleagues who are obsessed with creating powerful, story-driven content.
Key Skills :
Company Profile
The organization creates handcrafted, customized non -surgical hair replacement systems along with customized hair texture and density, (exactly like your own hair), which are then grafted to your scalp. The hair systems are designed especially according to Indian hair texture, skin tone, and climate to make it look exactly like your scalp and hair. Hair loss can lower one’s self -confidence to a large extent and they believe every man deserves to feel good about himself. Thus, the non surgical hair replacement process is one that is affordable , painless and of the highest quality creating the look and feel of one’s own hair.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.