Global E-Commerce Growth & Brand Manager

Job Description:

Job Title: Global E-Commerce Growth & Brand Manager
Brand: Bowl Curry
Location: Mumbai, Maharashtra
Reporting To: Managing Director / Head of Global Growth
Compensation: ₹12 – 15 LPA (Depending on experience and capability)
Experience Range: 4 – 8 years
Qualification: MBA / PGDM in Marketing, E-Commerce, or equivalent
About Bowl Curry
At Bowl Curry, we’re on a mission to make Indian food globally accessible and ridiculously convenient — no cooking skills required. With clean-ingredient curry kits, bold flavors, and chef-crafted recipes, we’re re-imagining how Indian food travels across the world.
We’re now scaling Bowl Curry globally — across Amazon, Shopify, and international marketplaces — and looking for a leader who can take charge of that journey.
Role Overview
The Global E-Commerce Growth & Brand Manager will lead Bowl Curry’s digital and marketplace growth across international markets. This is a hybrid role at the crossroads of performance marketing, brand building, and data-driven e-commerce strategy.
You’ll manage global platforms, campaigns, and brand storytelling — from optimizing ROAS to shaping Bowl Curry’s identity on a digital shelf. Think like a founder, act like a growth hacker, and build like a brand custodian.
Key Responsibilities
1. E-Commerce & Growth
Manage Bowl Curry’s listings, catalogs, and performance across Amazon (US, UK, UAE, SEA), Shopify, and emerging D2C channels.
Own performance marketing across Google, Meta, and Amazon Ads — optimize CAC, ROAS, and LTV metrics.
Plan and execute localized campaigns by region — adapting creative assets, copy, pricing, and SKU focus.
Build conversion funnels and track performance through GA4, Helium 10, Jungle Scout, and Shopify Analytics.
Identify and manage influencers, affiliate partners, and regional creators for brand expansion.
2. Brand & Content
Shape and evolve Bowl Curry’s “Indian Food Simplified” narrative for diverse markets.
Collaborate with creative and packaging teams to design product visuals, digital assets, and marketplace A+ content.
Lead social media growth across Instagram, TikTok, and YouTube Shorts with storytelling that balances local authenticity and global appeal.
Analyze market trends and cultural insights to refine brand messaging per region.
3. Analytics & Strategy
Track weekly/monthly performance — sales, CAC, LTV, retention, and SKU trends across markets.
Benchmark against competitors like Spice Tailor, Sharwoods, Sukhi’s, Patak’s, Trader Joe’s, and Tilda to identify gaps and opportunities.
Build dashboards and reports that visualize growth by channel and geography.
Recommend A/B tests, product innovations, and campaign optimizations based on real-time insights.
Preferred Profile
4 – 8 years of experience in E-Commerce or Growth Marketing, preferably within CPG, Food, or D2C brands.
Deep understanding of Amazon FBA / Seller Central, Shopify, and D2C ecosystems.
Proficient with GA4, Helium 10, Jungle Scout, Meta Ads Manager, and Google Ads.
Strong brand and design instincts — knows how products should look, feel, and sell online.
Global mindset — can adapt brand narratives for different markets without losing Bowl Curry’s core voice.
Analytical, creative, and comfortable balancing growth and brand integrity.
Who This Role Is Not For
Pure digital marketers who’ve never handled product or operations.
Traditional FMCG sales managers looking for a digital pivot.
Brand-only creatives without ownership of e-commerce growth metrics.
Remuneration
CTC Range: ₹12–15 LPA
Performance-linked incentives post first annual review.

To Apply
Email your CV to arnish@currycullture.com with the subject line: Application for Global Ecommerce Growth and Brand Manager [Your Name]