Social Media Manager based at Bangalore

Job Description:

KEY RESPONSIBILITIES 1. Social Media Strategy & Execution

• Develop and maintain platform-specific content calendars (LinkedIn, Instagram, X, YouTube, Threads, etc.)

• Create and publish multimedia content (posts, reels, videos, carousels) aligned with brand tone, milestones, and campaigns

• Monitor engagement metrics, audience insights, and platform trends to optimize performance

• Collaborate with design, engineering, and leadership teams to translate technical achievements into engaging digital narratives

• Manage community interactions, respond to comments, and escalate queries as needed 2. Employer Branding & Talent Marketing

• Design and execute employer branding campaigns for recruitment, onboarding, and internal culture

• Create visual and written assets for careers pages, job descriptions, recruitment posts, and onboarding kits

• Spotlight employee stories, achievements, and milestones through digital storytelling

• Benchmark employer branding practices across aerospace, tech, and startup ecosystems

• Partner with HR to align messaging across candidate communications, interview experiences, and internal events 3. Cross-Functional Collaboration

• Work closely with HR, Talent Acquisition, Admin, and Leadership to align messaging and rollout timelines

• Support internal communications including policy rollouts, compliance alerts, and culture-building initiatives

• Ensure brand consistency across all employee and candidate touchpoints (Slack, email, posters, office murals, etc.) 4. Analytics & Reporting

• Maintain dashboards for campaign performance, engagement metrics, and talent attraction KPIs

• Generate monthly reports with actionable insights for HR and Marketing leadership

• Track ROI on employer branding initiatives and social media campaigns 

Desired Profile / Criteria / Skills :

DESIRED SKILLS AND QUALIFICATIONS • 3–6 years of experience in social media management, employer branding, or digital communications • Exceptional storytelling ability—crafts narratives that resonate across platforms and audiences • Strong communication skills—clear, engaging, and audience-tailored across written, visual, and verbal formats • Proficiency in Canva, Adobe Suite, Figma, or equivalent design tools • Familiarity with analytics platforms (Meta Business Suite, LinkedIn Insights, Google Analytics) • Experience in fast-paced, high-growth environments (startups preferred) • Ability to translate technical and policy language into engaging, plain-English content PREFERRED SKILLS: • Prior experience in aerospace, deep tech, or mission-driven sectors • Video editing or motion graphics capabilities • Employer branding certifications or workshops • Exposure to internal communications, compliance messaging, or policy rollouts