Social Media Executive

Job Description:

About the Role:

We are looking for a creative and enthusiastic Social Media Executive to manage our brand’s online presence across digital platforms. The ideal candidate should have hands-on experience in social media management, content creation, and digital campaign execution—preferably within the retail or jewellery industry.

Key Responsibilities:

• Manage daily social media activities across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).

• Create, curate, and schedule engaging content aligned with the brand’s voice and aesthetics.

• Coordinate with the design and marketing teams for creative visuals, videos, and ad campaigns.

• Monitor performance metrics, analyze engagement, and optimize content accordingly.

• Handle online reputation management—respond to comments, messages, and customer queries.

• Research social media trends and competitor activities to enhance brand visibility.

• Assist in influencer collaborations, paid campaigns, and promotional events.

• Prepare monthly reports on reach, engagement, and campaign performance.

Requirements:

• Qualification: Graduate in Marketing, Mass Communication, or related field.

• Experience: 1–2 years in social media management or digital marketing.

• Proficiency in Canva, Meta Business Suite, and social media analytics tools.

• Excellent communication and creative writing skills.

• Knowledge of current digital trends and content strategies.

• Experience in the jewellery or lifestyle industry will be an added advantage.