Marketing Executive

Job Description:

• Develop and manage end-to-end email marketing campaigns to promote products, services, and offers.
• Create engaging email content, including subject lines, and visuals aligned with brand voice.
• Segment mailing lists based on customer profiles, buyer categories, and geographies.
• Use email marketing tools (e.g., Mailchimp) to schedule, track, and analyse campaign performance.
• Collaborate with the sales team to generate leads and follow-up automation workflows.

• Manage the company’s presence across major platforms such as LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
• Create and schedule posts, stories, reels, and promotional content aligned with marketing calendars.
• Develop and execute social media campaigns to increase engagement and brand awareness.
• Respond promptly to customer queries, comments, and messages to maintain community engagement.
• Track analytics and prepare reports on follower growth, engagement rates, and campaign effectiveness.
• Stay updated with current trends, competitor activities, and platform updates to enhance social performance.

• Market and Buyer Research
• Conduct detailed market research to identify potential buyers, importers, distributors, and OEMs for forged components, machined parts, fasteners, and precision engineering products.
• Analyze import–export data, industry reports, and trade statistics to map demand trends across countries and regions.
• Research using trade portals, B2B websites, online directories, chambers of commerce, and trade fairs to collect buyer information.
• Study industry verticals such as automotive, oil & gas, heavy engineering, construction, and agriculture machinery to identify relevant customers.
• Monitor competitor exports, pricing patterns, and market positioning through available data sources.

• Compile and maintain a structured international buyer database with key details like company name, contact persons, region, product interest, and buying frequency.
• Validate and update buyer information regularly to ensure database accuracy.
• Categorize data by industry, geography, and potential volume for targeted marketing.
• Manage lead tracking and data sharing through CRM or Excel-based systems.
• Support the sales & marketing team by preparing target lists, buyer profiles, and lead reports.

• Coordinate with the marketing and sales teams to align research findings with business goals.
• Share verified leads and support in initial buyer communication, email introductions, and follow-ups.
• Assist in preparing product presentations, technical data sheets, and inquiry summaries for international buyers.
• Support the team during participation in international trade exhibitions and virtual buyer–seller meets by identifying relevant prospects beforehand.

• Prepare weekly/monthly research reports summarizing new leads, buyer trends, and regional market insights.
• Track and report key performance indicators such as number of verified leads generated, response rates, and conversion outcomes.
• Provide actionable insights for strategic decision-making on target countries, product focus, and pricing competitiveness.