Vacancy for Marketing Executive

Job Description:

About the Role

We are seeking a results-driven Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate will be responsible for managing a portfolio worth ₹500K, ensuring maximum ROI, brand consistency, and performance-driven outcomes.

This role demands analytical thinking, creativity, and a deep understanding of online marketing channels, campaign optimization, and performance measurement.

Key Responsibilities

• Campaign Strategy & Execution
• Plan, create, and execute paid advertising campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and others.
• Develop audience targeting strategies and compelling ad creatives aligned with brand goals.
• Collaborate with design and content teams to ensure effective ad copies and visuals.
• Performance Tracking & Optimization
• Monitor daily performance metrics to understand ad effectiveness and ROI.
• Optimize campaigns for better CTR, CPC, and conversion rates.
• Conduct A/B testing on creatives, ad copies, and landing pages.
• Budget & Portfolio Management
• Manage and allocate a marketing budget of approximately ₹500K across campaigns efficiently.
• Track spend and ensure optimal utilization within assigned limits.
• Generate weekly/monthly budget and performance reports.
• Analytics & Reporting
• Use Google Analytics, Meta Business Manager, and other analytics tools for tracking campaign performance.
• Prepare performance dashboards and present insights to management.
• Identify new opportunities to improve campaign efficiency and reach.
• Market Research & Trends
• Stay updated with the latest marketing trends, ad platform updates, and competitors’ strategies.
• Recommend innovative campaign ideas to enhance brand visibility and engagement.

Key Skills & Competencies

• Strong knowledge of Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
• Hands-on experience with SEO, SEM, and analytics tools
• Proficiency in Excel/Google Sheets for data reporting
• Excellent communication and project management skills
• Analytical mindset with a data-driven approach
• Creative thinking and attention to detail

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3-6 years of experience in digital marketing or paid ad campaign management
• Certification in Google Ads / Meta Blueprint (preferred but not mandatory)

Performance Metrics (KPIs)

• Return on Ad Spend (ROAS)
• Cost per Acquisition (CPA)