Job Description:

Job Description – CP Sourcing Lead (ROI & NRI Markets)

Location: NCR
Experience: 5+ years (Category A/B builder-side or mandate firm)

Role Overview

The CP Sourcing Lead will drive Channel Partner (CP) network expansion across ROI (Rest of India) and NRI markets, focusing on generating qualified CP-driven demand for plotted development projects in Pune and Mumbai peripherals. This role involves leading a small sourcing team, onboarding high-quality CPs, activating new markets, building strong institutional broker networks, and ensuring consistent funnel creation and conversions.

Key Responsibilities

• Lead a team of 2–3 sourcing executives to drive daily CP outreach, onboarding, and activation across ROI and NRI markets.

• Source and onboard CPs from NCR, Gujarat, Rajasthan, Karnataka, and other metro/Tier-1 markets.

• Build and activate NRI broker networks across Dubai, Singapore, Doha, etc.

• Drive CP-led funnel for plotted projects, ensuring consistent site visits and lead generation.

• Conduct virtual and physical CP meets, roadshows, and webinars.

• Maintain CRM hygiene, ensure accurate MIS, and provide weekly market intelligence.

• Coordinate with closures, CRM, marketing, and project teams for end-to-end execution.

• Mentor, guide, and monitor team productivity to achieve 100% output.

Key Performance Indicators (KPIs)

• 150–200 CP onboardings per quarter

• Minimum 3 active NRI leads per week

• 10–12 CP-driven site visits per week

• 2–3 CP webinars/roadshows per month

• 100% CRM & MIS compliance

• Weekly market intelligence (every Monday)

Candidate Requirements (Must-Haves)

• 4–7 years of experience in CP sourcing with Category A/B builders or mandate firms.

• Proven experience in plotted development projects (preferred).

• Strong CP network with:

  • 200+ established CPs in NCR

  • 50+ CPs actively selling in Pune

  • 50+ CPs interested in selling NA plots near Panvel

  • 50+ Dubai-based CPs selling Pune/MMR outskirts plots

• Demonstrated ability in team handling (managed 2–5 executives).

• Strong negotiation, relationship building, and market mapping skills.

• Proficiency in CRM tools and Excel/Google Sheets.

• Hindi & English mandatory (Gujarati is an added advantage).

• Should be open to inter-city and quarterly travel.

• Must be based in Pune or NCR.

Compensation & Benefits

• CTC: ₹1,25,000 – ₹1,50,000 per month (fixed)

• Incentives: Performance-based (linked to CP-driven bookings)

• Travel Reimbursement:

  • Local: Actuals or ₹3/km (bike), ₹7/km (car)

  • Flights & Hotels: As per company policy

• Working Days: 6 days/week (weekends mandatory), Tuesday off

• Reporting To: Sales Head / Director

Growth Opportunities

High performers can grow into:

• National Head – CP Sourcing (ROI)

• Mandate Sales Lead – Plotted Business