Senior Copywriter

Job Description:

Position: Senior Copywriter

Location – Kolkata, Salt Lake Sector V

Experience: 3 years of relevant experience in creative digital agency / advertising agency / digital
agency
Skills Required:
 Exceptionally creative and imaginative
 Good written and interpersonal skills
 Work well in a team
 Able to work under pressure
 Keen eye for detail
 Active interest and knowledge in commerce, popular culture, and new advertising trends and
techniques
Job Responsibilities
As an advertising copywriter, you'll work alongside graphic designers within the creative department
of an advertising, media or full-service agency. You'll work with client briefs to conceive, develop and
produce effective advertising campaigns. You'll focus on providing the written words ('copy') for an
advertising campaign, while the graphic designers will deal mainly with the visual images. Copy can
include:
 creating headlines, slogans, catchphrases, straplines and body copy for print collaterals/social
media post
 writing for social media and quick commerce products
 Creating scripts for radio jingles, promotional videos and TV commercials.
You'll usually work in partnership with graphic designers to form a creative team working on creative
briefs. You'll handle several client accounts at the same time, which makes the job varied and
interesting.
As an advertising copywriter, you'll need to:
 familiarize yourself with your clients' products and services, the target audience and
their competitors' activities
 liaise with clients and interpret their briefs
 develop creative ideas and concepts, often in partnership with the creative designers
 present ideas to the creative director for approval and development and then to your clients
 write clear, persuasive, original copy through the various iterations of the project
 proofread copy to check spelling and grammar

 amend, revise or redevelop adverts or campaigns in response to feedback from the
creative director, account team or clients
 oversee campaigns through the production stage to completion
 work on several campaigns at once, sometimes under pressure and often to tight deadlines
 keep up to date with industry, economy, popular culture and trends
 Monitor the effectiveness of advertising campaigns.
 Must be aware of social media platforms

Must:
 Understand how digital/social media creative/ ad calendars are being made
 Understand what content format works in which platform. For e.g. Reels in Instagram
, etc.