Graphic Designer – Growth Marketing (Digital)- Mumbai (Third party payroll)

Job Description:

This role focuses on creating high-performance digital creatives that drive customer acquisition, conversion, activation, and retention across multiple digital touchpoints — including paid media, website, landing pages, app banners, email, and WhatsApp. If you enjoy designing for outcomes (clicks, installs, conversions) and not just aesthetics, this role is for you.

What You’ll Do

1. Design high-performing growth creatives

• Create performance-driven static creatives for Paid ads (Google, Meta, Programmatic)
• Translate growth briefs into clear, compelling visual stories
• Design with a strong focus on clarity, trust, and action

2. Design landing pages & user flows for conversion optimization

• Design and iterate landing pages focused on lead capture and installs
• Partner with growth and CRO teams on A/B testing and funnel improvements
• Develop UI/UX assets, including wireframes, prototypes, user flows, and responsive layouts for websites and digital products.

3. Create scalable Direct Messaging channels content

• Design responsive, modular messaging templates including promotional message, newsletters, automated flows, and campaign‑specific templates.

• Create lightweight WhatsApp, RCS, app-notification creatives optimized for quick consumption
• Maintain high visual clarity and hierarchy for instant understanding

Desired Profile / Criteria / Skills :

• 2–5 years of experience in graphic / digital design
• Strong portfolio demonstrating:

• Performance marketing creatives
• Web or landing page design
• App or product-adjacent design

• Experience in telecom, fintech, SaaS, subscription, D2C, or consumer internet is a plus
• Strong understanding of:

• Mobile-first design
• Conversion-oriented layouts
• Digital user behavior

• Proficiency in:

• Figma
• Adobe Creative Suite

o   AI - tools

• Motion design or micro-animation experience is a plus