Marketing Analyst
Job Description:
Our client is the next-gen LegalTech ecosystem designed exclusively for plaintiff personal injury law firms. With cutting-edge, cloud-based solutions, they help firms streamline operations, improve collaboration, and deliver better outcomes for their clients. Trusted by leading law practices across the U.S., our company empowers legal professionals with tools to manage cases, automate workflows, and drive growth. Our mission is to transform the way law firms operate by combining deep industry expertise with innovative technology. As part of our team, you’ll work at the intersection of legal services and SaaS innovation, contributing to a product that makes a real difference in people’s lives.
Role Overview
As a key partner to the Senior Digital Marketing Manager, the Marketing Analyst will plan, launch, and optimize revenue-driving programs across paid media, SEO/AEO, marketing automation, and web platforms. This role requires a balance of strategic thinking and hands-on execution, leveraging data, creative insights, and tools such as GA4, Google Tag Manager, HubSpot/Marketo, Salesforce, WordPress, and AI-driven technologies.
Key Responsibilities
● Paid Media & Funnel Optimization
○ Manage and optimize campaigns across Google Ads, Meta, and LinkedIn to generate qualified demo requests.
○ Oversee targeting, budget allocation, experimentation, and landing page alignment.
○ Run A/B tests to improve CTR, conversion rates, and CPL.
● Tracking, Analytics & Attribution
○ Implement and audit GA4, GTM, and pixel tracking to ensure accurate campaign data and CRM attribution.
○ Administer dashboards (GA4, Looker Studio, HubSpot) for weekly funnel and performance reporting.
○ Maintain marketing KPIs such as MQLs, SQLs, CPL, ROAS, and CAC.
● SEO & AI Engine Optimization (AEO)
○ Lead SEO initiatives including technical audits, on-page optimization, Core Web Vitals, and internal linking.
○ Drive AEO efforts through schema markup, LLM.txt management, and visibility improvements on AI platforms (e.g., ChatGPT, Bing Copilot).
● Content & Web Management
○ Collaborate with content and design teams to deliver creatives tailored to decision makers.
○ Manage content publishing on WordPress, ensuring accurate tracking and strong user experience.
○ Optimize websites and landing pages with HTML/CSS fixes, CRO testing, and speed improvements.
● Brand Visibility & Third-Party Platforms ○ Strengthen CloudLex’s presence on directories like G2, Capterra, and industry publications.
○ Manage reviews, profiles, and backlink strategies for improved authority and lead flow.
● Marketing Automation & CRM
○ Build and optimize workflows, lead scoring, and lifecycle segmentation in HubSpot/Marketo.
○ Ensure clean CRM data, Salesforce integration, and effective nurture journeys. What Success Looks Like
● Lower cost-per-lead and improved conversion rates across the funnel.
● Increased volume and quality of demos from paid, organic, and AI-driven channels.
● Strong organic rankings and AI platform visibility, resulting in more qualified inbound leads.
● Accurate multi-touch attribution with clear, actionable reporting for stakeholders.
● Optimized website performance leading to higher engagement and faster site speed.
Qualifications
● 3–5 years of experience in performance or growth marketing, ideally within B2B SaaS or legal-tech.
● Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, Google Tag Manager, and Looker Studio.
● Strong SEO and AEO knowledge, including technical audits, schema markup, and AI-driven optimization.
● Hands-on experience with HubSpot/Marketo and Salesforce CRM. Proficiency with WordPress, HTML/CSS, and CRO testing tools.
● Advanced analytical skills in SQL, Excel, or Sheets with strong attention to data hygiene. Preferred Skills
● Familiarity with ABM strategies, intent data tools, and A/B testing platforms (e.g., VWO, Optimizely).
● Knowledge of Microsoft 365 integrations and legal-industry compliance.
● Basic design proficiency (Figma, Canva) and introductory Python for data analysis.
Key Skills :
Company Profile
The company is a leading --- devloper company. The holistic system designed to help lawyers manage daily operations and business processes within their practice, it is the only legal cloud --- program the lawyers firm will need to build, manage, and grow your practice. It centralizes every aspect of casework from intakes to calendar management, to improve work efficiency and help firms increase their caseload and profitability.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.