Content & Community Executive

Job Description:

Role & Responsibilities (R in BARE Fit)

Role Summary

The Content & Community Engagement Executive will be a core member of the marketing team, responsible for researching, curating, creating, and managing HR-focused content while building and engaging HR, recruiter, job-seeker, and business communities across digital platforms.

This role lies at the intersection of HR knowledge, content strategy, and community building.

KRA: Tasks / Activities

• Research HR recruitment, talent acquisition, HR consulting, employer branding, people practices, and workplace trends

• Curate high-quality HR content for LinkedIn, WhatsApp communities, blogs, newsletters, and campaigns

• Translate complex HR concepts into clear, engaging, and actionable content

• Plan and manage content calendars aligned with marketing and business goals

• Repurpose long-form HR content into posts, captions, discussion prompts, and thought leadership snippets

• Coordinate with recruitment and consulting teams for content accuracy and relevance

• Support employer branding and founder-led thought leadership initiatives

• Manage and actively engage HR, recruiter, job-seeker, and business communities (LinkedIn & WhatsApp)

• Initiate discussions, polls, Q&A threads, and engagement activities

• Capture community insights and feedback for future content and offerings

KPI: Performance Metrics

• Consistency and quality of published HR content

• Community engagement rate (responses, comments, participation)

• Growth of LinkedIn and WhatsApp communities

• Timely execution of content calendars

• Relevance and accuracy of HR content

• Contribution to employer branding visibility

Skills & Attitude (A in BARE Fit)

Required Skills

• Strong written communication skills

• Understanding or exposure to HR recruitment and HR consulting

• Content research, curation, and content management experience

• Ability to simplify HR concepts for diverse audiences

• Familiarity with LinkedIn and WhatsApp community management

Preferred Skills

• Experience with B2B or HR-focused content

• Basic understanding of employer branding

• Newsletter or blog writing exposure

• Content repurposing and campaign support experience

Attitude Required for This Position

• Proactive and ownership-driven mindset

• High attention to detail

• Willingness to learn HR domain deeply

• Comfort working with professional communities

• Collaborative and feedback-friendly