Sr. CRM Business Analyst

Job Description:

CRM Business Analyst Business Technology Group (BTG) role focused on the Customer Relationship
Management system. This means the role would involve working with IT systems and technologies
to support and improve the company's CRM & Business application processes.
Key Responsibilities:
• CRM & Sales Business System Administration and Support:
• Managing and maintaining the CRM system, including user access, permissions, and
data integrity.
• Providing technical support to end-users, troubleshooting issues, and resolving
bugs.
• Updating the CRM & Business system with new features, customizations, and
integrations.

• Data Management and Analytics:
• Ensuring the accuracy and consistency of customer data within the CRM & Business
system.
• Analysing CRM data to identify trends, patterns, and insights.
• Developing and implementing reports and dashboards to track CRM & Business
performance.
• Integration and Automation:
• Working with other IT systems & Vendor to integrate CRM data with other business
applications.
• Automating tasks and processes within the CRM system to improve efficiency.
• Developing custom applications and integrations to meet specific business needs.
• Collaboration and Communication:
• Working with business stakeholders to understand their CRM & Business
requirements and needs.
• Communicating technical information to non-technical users in a clear and concise
manner.
• Participating in project planning and implementation.
• Training and Documentation:
• Developing and delivering training materials on how to use the CRM & Business
system.
• Creating and maintaining documentation on CRM & Business processes and
procedures.
• Staying Updated:
• Keeping up to date on the latest CRM & Business/Sales technologies and trends.

• Identifying opportunities to improve the CRM & Business/Sales system and its
functionality.
Skills and Qualifications:
• Technical Skills:
• Proficiency in CRM/Sales Performance software (e.g., Salesforce, Dynamics 365,
CRM Nxt, Power BI etc).
• Knowledge of database management and data analytics.
• Experience with integration and automation tools.
• Storing understanding of APIs and under CRM related technology
• Business Skills:
• Understanding of CRM & Business application processes and best practices.
• Ability to communicate effectively with both technical and non-technical audiences.
• Strong problem-solving and analytical skills.
• Soft Skills:
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.

the BTG role for CRM & Business applications JD would involve leveraging technology to support and
enhance the company's customer relationship & Sales management efforts, ensuring efficient
operations and data integrity while meeting the evolving needs of the business