Senior Manager Communications

Job Description:

Role Summary

The Manager / Senior Manager – Communications will be responsible for managing the University’s brand image, media relations, and marketing outreach while driving strategic communication initiatives to enhance visibility, engagement, and reputation.

KRA: Tasks / Activities

• Manage the university’s brand image, media interactions, marketing outreach, and online presence across digital channels and stakeholders
• Develop and oversee detailed marketing goals, calendars, and promotional content for outreach activities, events, and brand awareness initiatives
• Ensure high-quality design and delivery of marketing efforts including promotional campaigns, on-ground advertising, digital marketing, and outreach programs
• Create and manage the marketing budget, ensuring expenditures remain within approved estimates without compromising quality
• Work closely with senior leadership to communicate the university’s vision and strengthen brand reputation
• Build awareness and engagement with the Sai University brand across stakeholders
• Review best practices and maintain awareness of current trends in higher education to enrich future marketing and communication strategies

KPI: Performance Metrics

• Brand visibility and engagement metrics
• Effectiveness of marketing and communication campaigns
• Media coverage quality and reach
• Adherence to marketing budgets and timelines
• Stakeholder and leadership feedback

Skills & Attitude:

Required Skills

• Strong expertise in strategic communications and media relations
• Experience managing brand image and multi-channel marketing initiatives
• Proven ability to handle issues management and stakeholder communication
• Budget planning and marketing calendar management
• Excellent written and verbal communication skills

Preferred Skills

• Experience in higher education or large, complex organizations
• Exposure to both traditional and new media platforms
• Strong stakeholder and leadership engagement capabilities

Attitude Required for This Position

• Strategic and forward-thinking mindset
• Strong ownership and accountability
• Ability to work effectively with senior leadership
• High attention to quality and brand consistency
• Collaborative and proactive approach