Marketing Manager – Branding AND Digital, Lucknow

Job Description:

TITLE: Marketing Manager – Branding AND Digital
REPORTS TO: CMD
BASE LOCATION: Lucknow
EXPERIENCE: 5+ Years | Female Candidate Only

SUMMARY OF POSITION

With a legacy of over 85 years in profitable operations, the company has established itself as a trusted name in the Indian medical equipment industry. In FY 2024 25, the company achieved a remarkable 6X growth, scaling up from₹20 Cr to ₹104 Cr in annual.

A hands-on branding leader who owns marketing delivery end-to-end. This is a hero-level individual contributor role focused on brand visibility, agency coordination, and market communication.

KEY RESPONSIBILITIES:

 Own and deliver brand-led digital marketing initiatives.
 Lead podcast planning, execution, and outreach independently.
 Coordinate with Marcom agency (SSP) for timely and quality output.
 Build marketing roadmaps and Gantt charts for all initiatives.
 Drive mass mailers and communication for strong market recall.
 Drive Whatsapp Marketing, Branding & Communication
 Drive Social Media Calendar /Roster Engaging professional content in coordination with Agency

Attribute/Skill/Experience Weightage

 Branding & Market Understanding 30%
 Individual Delivery & Ownership 25%
 Agency Coordination Skills 20%
 Change Management Ability 15%
 Communication & Execution Discipline 10%