Area Sales Manager -Retail (Mumbai)
2 Nos.
124167
Full Time
5.0 Year(s) To 10.0 Year(s)
Not Disclosed by Recruiter
Job Description:
Job Title:
Area Sales Manager – Retail Sales (Construction Chemicals)
Location: Mumbai Central & Navi Mumbai
Reporting To: DGM – Sales
Role Purpose:
To drive primary and secondary sales growth in the assigned territory by developing a strong retail & distributor network, ensuring product availability, enhancing brand visibility, and managing the frontline sales team for construction chemicals products.
Key Responsibilities:
Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets for retail sales.
- Drive primary sales through distributors and secondary sales through retailers.
- Identify and onboard new distributors, dealers, and key retail counters.
- Expand market reach in existing and untapped areas.
Channel Management
- Manage and strengthen relationships with distributors, dealers, and retailers.
- Ensure timely collections, credit control, and adherence to company policies.
- Monitor distributor stock levels and ensure healthy inventory rotation.
Team Management
- Lead, guide, and motivate Sales Officers / Territory Sales Executives.
- Set targets, review performance, conduct market visits, and provide coaching.
- Ensure disciplined execution of beat plans and daily reporting.
Market Development & Brand Visibility
- Execute in-shop branding, schemes, and promotions.
- Conduct product demonstrations, mason meets, contractor meets, and retailer meets.
- Coordinate with technical teams for demos and trials when required.
Market Intelligence & Reporting
- Track competitor activities, pricing, schemes, and market trends.
- Prepare sales forecasts, MIS reports, and market feedback for management.
- Analyze territory performance and recommend corrective actions.
Coordination & Compliance
- Coordinate with supply chain, finance, and marketing teams for smooth operations.
- Ensure adherence to company processes, ethics, and compliance standards.
Key Products Handled:
- Tile Adhesives & Grouts
- Waterproofing Systems
- Repair Mortars & Admixtures
- Epoxy & Specialty Construction Chemicals
Desired Candidate Profile:
Education:
- Graduate in any discipline (MBA/PGDM – Marketing preferred)
Experience:
- 5–10 years of experience in Retail Sales of Construction Chemicals / Building Materials / Paints
- Proven experience in distributor & dealer management
Skills & Competencies:
- Strong negotiation and relationship-building skills
- Team leadership and people management
- Market expansion and execution focus
- Good communication and presentation skills
- Willingness to travel extensively within the territory
Key Performance Indicators (KPIs):
- Sales target achievement
- Distributor & retailer network expansion
- Secondary sales growth
- Team productivity
- Collection efficiency
- Market visibility & brand presence
Company Profile
Ascolite is marketed by Aswani Industries Pvt. Ltd. (formerly known as Aswani Construction Pvt. Ltd.) The introduction of Ascolite was a new direction by the Group to vertically grow into building materials from construction. The first step taken to promote Ascolite was by establishing the largest state-of-the-art Fly Ash Blocks (Aerated Autoclaved) manufacturing facility at Surat (Gujarat) & today we have a range of over 100 products in Walling, Tile-fixing, Waterproofing & Construction Chemicals.
Telephonic Interview Available
- Telephonic interview are scheduled for this job opening.
- Interested Candidates are requested to apply and get recruiter contact number for telephonic interview.
- Candidates can call recruiter on given contact to start telephonic interview during working hours.