Area Sales Manager – Retail Sales
2 Nos.
124230
Full Time
5.0 Year(s) To 10.0 Year(s)
Not Disclosed by Recruiter
Sales / BD
Cement/Concrete/Readymix - Building Materials
MBA/MMS/MPM/PGDM - Marketing
Job Description:
Job Title: Area Sales Manager – Retail Sales
Location: Surat & Baroda (Vadodara)
Reporting To: Regional Sales Manager -Retail
Role Purpose
The Area Sales Manager – Retail Sales will be responsible for driving secondary sales, strengthening the dealer–distributor network, expanding market coverage, and achieving volume and value targets across Surat and Baroda markets. The role demands strong execution, relationship management, and local market understanding.
Key Responsibilities
Sales & Market Expansion
- Achieve monthly, quarterly, and annual sales targets for Surat & Baroda territories.
- Drive secondary sales through effective retailer and dealer engagement.
- Increase market penetration in textile belts, industrial areas, and residential markets.
- Identify new outlets, sub-dealers, and growth pockets in assigned locations.
Distributor & Channel Management
- Manage appointed distributors; ensure proper stock planning and liquidation.
- Appoint new distributors/sub-dealers where required to improve coverage.
- Maintain distributor ROI, credit control, and claim settlements.
- Resolve channel conflicts and ensure smooth market functioning.
Team Management
- Lead and guide Sales Officers / Sales Executives.
- Conduct joint field visits, training, and regular performance reviews.
- Ensure discipline in beat planning, reporting, and daily market working.
Retail Execution & Visibility
- Ensure effective product placement, signage, and in-shop branding.
- Execute company schemes, promotions, and trade marketing activities.
- Monitor competitor pricing, schemes, and market movements.
Coordination & Reporting
- Prepare daily, weekly, and monthly MIS and sales forecasts.
- Coordinate with supply chain, marketing, and finance teams for smooth operations.
- Ensure compliance with company policies and processes.
Key Skills & Competencies
- Strong understanding of Surat & Baroda retail markets
- Distributor and dealer relationship management
- Team leadership and execution capability
- Negotiation and conflict-resolution skills
- Data-driven decision-making
Educational Qualification
- Graduate in any discipline
- MBA (Sales/Marketing) preferred
Experience
- 5–10 years in Retail Sales
- Minimum 2–3 years handling an independent area
- Experience in FMCG / Building Materials / Paints / Construction Chemicals preferred
- Gujarat market exposure is a strong advantage
Key Performance Indicators (KPIs)
- Secondary sales growth
- Distributor performance & expansion
- Retail coverage & visibility
- Scheme execution effectiveness
- Team productivity
Company Profile
Ascolite is marketed by Aswani Industries Pvt. Ltd. (formerly known as Aswani Construction Pvt. Ltd.) The introduction of Ascolite was a new direction by the Group to vertically grow into building materials from construction. The first step taken to promote Ascolite was by establishing the largest state-of-the-art Fly Ash Blocks (Aerated Autoclaved) manufacturing facility at Surat (Gujarat) & today we have a range of over 100 products in Walling, Tile-fixing, Waterproofing & Construction Chemicals.
Telephonic Interview Available
- Telephonic interview are scheduled for this job opening.
- Interested Candidates are requested to apply and get recruiter contact number for telephonic interview.
- Candidates can call recruiter on given contact to start telephonic interview during working hours.