Asst. Manager Marketing(Bangalore)

Job Description:

Job Title: Assistant Manager – Branding (BTL)

Location: Bangalore
Department: Marketing / Brand Management
Reporting To: DGM – Marketing

 Role Purpose

The Assistant Manager – Branding (BTL) will be responsible for planning, executing, and monitoring Below-The-Line (BTL) marketing activities to enhance brand visibility, support sales teams, and drive market activation across Bangalore and nearby markets. The role requires strong coordination, vendor management, and on-ground execution skills.

Key Responsibilities

BTL Planning & Execution

• Plan and execute BTL activities such as roadshows, dealer meets, retailer meets, exhibitions, demos, and sampling.
• Execute branding activities at dealer, distributor, and project sites.
• Support product launches and promotional campaigns at market level.

Sales Enablement & Market Activation

• Work closely with sales teams to align branding activities with business priorities.
• Develop and deploy point-of-sale materials (POSM) including banners, standees, danglers, posters, and kiosks.
• Ensure timely availability and correct usage of branding material in the market.

Vendor & Agency Management

• Coordinate with creative agencies, printers, fabricators, and event partners.
• Negotiate costs, manage budgets, and ensure quality execution.
• Track vendor performance and ensure adherence to timelines.

Brand Visibility & Compliance

• Ensure brand guidelines are followed consistently across all BTL activities.
• Monitor branding visibility across retail outlets and project sites.
• Conduct market audits and take corrective actions.

Budget & Reporting

• Manage BTL budgets effectively and ensure optimal utilization.
• Prepare activity reports, ROI analysis, and post-activity evaluations.
• Maintain MIS and documentation for marketing spends.

Key Skills & Competencies

• Strong understanding of BTL marketing & on-ground activations
• Excellent coordination and execution skills
• Vendor management and negotiation capability
• Creativity with a strong eye for branding details
• Good communication and presentation skills

 Educational Qualification

• Graduate in Marketing, Mass Communication, or related field
• MBA / PGDM in Marketing preferred

 Experience

• 4–8 years of experience in BTL branding / activation roles
• Experience in real estate, building materials, FMCG, paints, or construction chemicals preferred
• Hands-on experience in Bangalore market is an advantage

 Key Performance Indicators (KPIs)

• Quality & timely execution of BTL activities
• Brand visibility scores
• Budget adherence
• Sales team satisfaction
• ROI from activations