HR MARKETING FOR INDUSTRIAL PRODUCTS WHOLESALER - RAIPUR , CHHATTISGARH

Job Description:

• Develop and implement effective recruitment marketing strategies to attract qualified candidates with industrial or B2B experience.
• Create and manage the company's employer brand across various platforms, including the careers page, social media (like LinkedIn, industry forums), and job boards.
• Produce compelling content such as job descriptions, employee testimonials, and information on company culture/benefits to showcase the unique value proposition to potential hires.
• Coordinate with the marketing team to design recruitment campaigns and materials that align with the overall company branding and messaging.
• Plan and participate in recruitment events, trade shows, and industry-specific career fairs to generate leads and engage with potential candidates. 

• Collaborate with HR to enhance the candidate and employee experience from onboarding through career development.
• Develop internal communication strategies to ensure employees are aware of company values, mission, and development opportunities, boosting retention and engagement.
• Utilize internal marketing campaigns to promote employee referral programs and other HR initiatives. 

• Conduct market research and competitor analysis to identify trends in talent acquisition within the industrial wholesale sector.
• Monitor and report on the effectiveness of HR marketing initiatives using key performance indicators (KPIs), such as lead generation rates, cost-per-hire, and campaign ROI.
• Use data-driven insights to optimize recruitment strategies and target specific demographics effectively. 

• Education: Bachelor's degree in Human Resources, Marketing, Business Administration, or a related field.
• Experience: Proven experience in marketing or HR, with exposure to B2B or industrial sectors preferred.
• Skills:
  • Excellent communication, writing, and presentation skills.
  • Strong knowledge of digital marketing tools (e.g., CRM systems, social media platforms, analytics).
  • Ability to work collaboratively across departments and manage multiple projects simultaneously.
  • Data analysis and problem-solving abilities.
  • Understanding of employment laws and compliance (an asset in general HR functions).