ASM- Creditors - Mumbai

Job Description:

KRA – ASM (Insurance Attachment with Loans)

1. Business & Revenue Growth

• Achieve monthly / quarterly insurance premium targets through loan-linked insurance (HL, LAP, PL, CV, Gold Loan, etc.)
• Drive insurance attachment ratio (%) on overall loan disbursement
• Increase cross-sell penetration across life, health & general insurance
• Ensure product mix as per company strategy (Health, Life, GI)

2. Loan Insurance Attachment

• Attach mandatory & optional insurance policies with:
• Home Loans
• Personal Loans
• Business Loans

• Improve case-level insurance conversion
• Reduce zero-insurance loan cases
• Ensure correct sum insured & tenure alignment with loan amount

3. Channel & Stakeholder Management

• Manage relationships with:
• Branch Managers
• Loan Officers / Relationship Officers
• Credit & Operations teams
•  
• Conduct joint calls & field visits with loan sales teams
• Ensure insurance inclusion in loan sales discussions

4. Team Management & Productivity

• Recruit, train & manage DSAs / Insurance Sales Officers
• Set daily & monthly targets for the team
• Track daily MIS, logins, issuances & conversions
• Coach team on objection handling & loan-linked pitching

5. Training & Capability Building

• Conduct product & process training for loan sales staff
• Educate teams on:
• Insurance benefits
• IRDAI compliance
• Policy features & exclusions
•  
• Regular refresher sessions to improve attachment %

6. Process, Compliance & Quality

• Ensure 100% compliance with IRDAI & partner guidelines
• Maintain proper customer consent & documentation
• Reduce policy cancellations / free-look cases
• Ensure accurate data entry & smooth policy issuance

7. Customer Experience

• Ensure timely policy issuance post loan disbursement
• Coordinate for endorsements, corrections & claims support
• Maintain high customer satisfaction score (CSAT)

8. Reporting & MIS

• Daily / Weekly MIS on:
• Loan disbursement vs insurance attachment
• Premium achieved
• Branch-wise & product-wise performance
•  
• Analyze gaps and submit action plans to improve performance

9. Market Expansion

• Identify new branches, DSAs & sourcing partners
• Increase insurance presence in underperforming loan locations
• Support new branch / product launches

10. Key Performance Metrics (KPIs)

• Insurance Attachment Ratio (%)
• Premium Achieved vs Target
• Policies issued per loan officer
• Conversion ratio (login to issuance)
• Cancellation / free-look ratio
• Branch activation %